Platform Monetisation

Right, let’s talk about the elephant in the room — or rather, the channel analytics dashboard you keep refreshing at midnight. You’re pouring heart, soul, and probably a fair bit of espresso into content, but the revenue per mille (RPM) staring back at you feels… stubborn. Low. Like, “is this thing on?” low. You’re not imagining it. And no, it’s not just “the algorithm hates you.” Here’s the uncomfortable truth most growth gurus skip over: where your viewers live dictates your paycheck far more than your editing style, your posting schedule, or even your niche. ...

Right, let’s talk about something that keeps many of us up at night — ad revenue. Specifically, how YouTube ad rates in New Zealand stack up for those of us building channels from the UK in 2026. You might be wondering why New Zealand rates matter when you’re sitting in Manchester, London, or Glasgow. Well, if your analytics show a growing Kiwi audience — or you’re considering targeting that market — understanding the economics matters immensely. ...