Social Media Marketing

💡 Why South African Brands Are Betting Big on Threads Influencer Training If you’ve been anywhere near social media marketing circles recently, you’ll have heard the chatter: Threads is the new playground. Particularly in South Africa, where Threads is catching fire among younger audiences and creators alike. But here’s the kicker — brands aren’t just jumping on the platform blindly. They’re investing serious time and effort into training influencers to get it right from the get-go. ...

💡 Why Kuaishou and Influencers Are the New Frontier for Polish Brands’ Loyalty Programmes If you’re a brand in the UK wondering how Polish firms are smashing their loyalty schemes lately, it’s all about Kuaishou and savvy influencer partnerships. This Chinese-origin social media and livestream platform is quietly making waves across Europe — Poland included — as brands seek fresh ways to hook customers beyond the usual email blasts and discount codes. ...

🎮 Twitch’s Seasonal Marketing Push in Bulgaria: What’s the Craic? If you’re a UK Twitch creator looking to shake things up this summer, the buzz around Twitch’s seasonal marketing push in Bulgaria is worth your attention. Bulgaria’s streaming scene has been quietly heating up, and Twitch is doubling down with fresh campaigns to spotlight creators there. But why should you care about a campaign focused on Bulgaria? Well, it’s not just about Bulgaria—it’s about getting ahead in a rapidly growing European market where competition is still manageable, and opportunities are ripe for the taking. ...

🚀 Why UK Creators Are Buzzing About Kuaishou & Dominican Republic Flash Sales If you’re a creator in the UK, you’ve probably heard of Kuaishou but maybe haven’t dived deep into how it’s shaking up social commerce, especially with creators in places like the Dominican Republic. Here’s the lowdown: Kuaishou isn’t just another video app — it’s a full-on social marketplace where flash sales and live auctions happen on the fly, turbocharged by the power of creator collaborations across borders. ...

💡 Twitter’s US Affiliate Programme: What UK Creators Need to Know If you’re a creator based in the UK eyeing Twitter’s burgeoning affiliate programme launched in the United States, you’re not alone. Social media monetisation has become a hot topic for creators trying to turn their passion into profit, and Twitter’s affiliate programme is one of the latest tools shaking up the game. ...

📢 Why Latvian Creators Are Eyeing KakaoTalk Influencer Takeovers in 2025 If you’re a creator based in Latvia, you might be hearing more buzz about KakaoTalk lately. Traditionally a South Korean messaging app, KakaoTalk is quietly carving out new opportunities for creators across Europe, including Latvia. The big draw? Influencer takeovers — a clever way to grab eyeballs, boost your profile, and potentially rake in some decent cash. ...

📢 Why Kenyan Brands Are Turning to Bilibili for Product Reviews Alright, so you’re a UK advertiser keeping tabs on global social media trends, right? Lately, there’s been a bit of buzz about Kenyan brands leveraging Bilibili — yep, the Chinese video platform — to get product reviews and build brand presence. Sounds unexpected? Not quite. Bilibili has traditionally been China’s playground for pop culture, anime, and gaming content. But since its global expansion, it’s quietly becoming a hotspot for emerging markets, Kenya included. Here’s the kicker: Kenyan brands are spotting gold in Bilibili’s engaged, youthful audience to showcase their products authentically via influencer reviews. ...

📢 Why UK Brands Are Eyeing ShareChat for Kazakhstan Live Streams If you’re a UK brand scratching your head about how to break into Kazakhstan’s buzzing digital space, you’re not alone. The market’s evolving fast, and ShareChat — a social media platform originally from India — has quietly exploded in popularity across Central Asia, Kazakhstan included. Unlike the usual suspects like Instagram or TikTok, ShareChat offers a super localised experience with language-specific communities. This means brands can skip the generic global approach and get right into the cultural groove of Kazakhstani users. And guess what? Live streaming on ShareChat is becoming the go-to move to cut through the noise and build real connections. ...

💡 Cracking the Code: UK Advertisers & Chingari’s Kenyan Buzz Alright, so you’re a UK advertiser eyeing the booming Kenyan market and you’ve heard about this thing called Chingari — the short video app that’s been making waves across Africa. Sound familiar? If you’re scratching your head wondering how to get your Kenyan brand clients a killer tutorial video on Chingari that actually clicks with locals, you’re in the right spot. ...

💡 Why UK Brands Are Eyeing Xiaohongshu’s Norway Hashtag Challenges If you’re a marketer in the UK looking to break fresh ground internationally, Xiaohongshu’s rising influence in Norway is a story worth paying attention to. This platform, often dubbed the “Chinese Instagram-meets-Pinterest,” has been quietly conquering hearts beyond Asia — Norway being a surprising but promising market. With over 70% of Xiaohongshu users identifying as women, and a keen appetite for lifestyle, beauty, and authentic brand stories, launching a hashtag challenge tailored to Norway’s audience offers a savvy route to cut through the digital noise. ...