💡 Why finding Australia Moj creators matters right now
If you’re a UK advertiser pushing Australian travel — national parks, city escapes, reef trips — Moj creators are a fast track to attention. Short-form platforms still rule discovery: people scroll for feelings, not info. A single well-shot 15–30s clip from a creator with genuine local credibility can spark searches, bookings and UGC loops that paid ads struggle to buy.
Two realities underpin this guide. First, Australia’s tourism narratives — outdoor adventure, multicultural food scenes, iconic landscapes — land brilliantly in short-form formats when creators humanise them. Second, discovery isn’t just “find big names”: micro and niche creators with local trust and high completion rates typically deliver better engagement per pound spent. This article gives you a street-smart playbook for finding, vetting and activating Moj creators in Australia so your UK campaigns cut through the noise and actually move people to consider visiting.
I use public industry examples and trends to back these tactics — think tourism storytelling that leans emotional and culturally relevant — while keeping the approach practical: where to search, what tools to use, outreach scripts, briefing tips and measurement KPIs that actually show impact.
📊 Quick comparison — Platforms & creator tiers for Australia travel 🎯
| 🧩 Metric | Top-Tier Creators | Mid-Tier Creators | Micro + Local Creators |
|---|---|---|---|
| 👥 Monthly Active | 1.200.000 | 450.000 | 90.000 |
| 📈 Engagement Rate | 6% | 12% | 18% |
| 💰 Typical Fee (per post) | £3.000+ | £600–£2.500 | £75–£600 |
| 🧭 Local Knowledge | Medium | High | Very High |
| 🔁 Repost / UGC Potential | Medium | High | High |
| ⏱️ Time to Book | 4–8 weeks | 2–6 weeks | 1–3 weeks |
Top-tier creators bring reach but cost more and often give less local intimacy. Mid-tier is the sweet spot for many destination marketers — good reach, strong storytelling and measurable uplift. Micro and local creators win on authenticity and rapid turnaround; they’re brilliant for near-market testing and driving community-level intent.
😎 MaTitie SHOW TIME
Hi, I’m MaTitie — the author and a bit of a travel ad nerd. I’ve worked with creators across APAC and Europe and seen first-hand how a local Moj clip can start a travel trend.
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💡 How to discover Australia Moj creators — a practical checklist
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Search natively on Moj and cross-check on Instagram and YouTube Shorts. Use local hashtags: #SeeAustralia, #SydneyEats, #ExploreTasmania, plus region tags like #ByronBay or #GreatOceanRoad. Creators who repeat themes (surfing, hikes, food) are better bets than one-off viral clips.
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Use creator discovery tools and marketplaces. BaoLiba’s regional rankings are great for surfacing creators by category and region. Combine that with broader tools (influencer marketplaces) to pull contact details and rates.
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Scrape smart: look for creators whose top 5 videos all sit in the same travel niche, have consistent view-to-follower ratios of 20–60% (strong on Moj), and steady comments that look like real conversations.
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Check recency and responsiveness. Moj’s algorithm rewards recent, consistent posting. If a creator posts weekly and replies to comments, they’re active and likely to perform in paid pushes.
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Prioritise creators who show contextual storytelling — not just “here’s a beach”. They should evoke emotion, explain a tip, or show a local connection; that’s what converts interest into bookings.
📢 Outreach templates that work (use casual, local tone)
Short cold DM (Moj/Instagram):
“Hey [Name], love your [clip about X] — really nails the vibe. I work with [brand/destination]. Fancy discussing a short collab to showcase [region/experience]? Budget and brief ready. Cheers — [Your name]”
Email template (for mid/top creators):
Subject: Collab idea — bring [region] to UK travellers
Hi [Name],
Big fan of your work on [example]. We’re running a UK-focused push for [destination]. Short idea: a 30s Moj showing the perfect day (arrive → snack → sunset) with a swipe-up CTA. Budget: £X. Rights: 30 days paid reuse for ads. Are you available week of [date]?
Best, [Your name, agency, contact]
Always include: clear deliverables, usage, timeline, and proposed fee range. Save negotiation time by offering package options (single clip, series, plus paid amplification).
🔍 Vetting and contracting — what to insist on
- Ask for 3 months of post analytics (views, watch time, saves).
- Confirm audience location (ideally % Australia + % UK if targeting potential inbound interest).
- Usage rights: specify platform, length, paid extension, and exclusivity (short windows are often enough).
- FTC-style transparency: require clear disclosure in the creator’s clip where needed (e.g., #ad).
- KPIs in the contract: view thresholds, completion rate, and 1–2 soft metrics like UGC shares or link clicks.
📈 Measurement that proves impact
Primary metrics:
– Completed views and completion rate (best signal for awareness).
– Click-throughs to landing page / booking page (with UTM tags).
– Lift in branded search from UK markets (compare pre/post).
Secondary:
– Saves, shares, and comments that show action intent.
– Cost-per-booking or cost-per-lead where possible.
Tie creator-driven traffic to a dedicated landing page or promo code so you can attribute conversions cleanly.
💬 Real-world alignment — what industry chatter says
Tourism campaigns succeed when storytelling is culturally resonant and emotionally engaging. Industry examples show strategic partnerships can expand reach by leaning into local experiences and multicultural storytelling. That principle applies on Moj: creators who connect travel visuals to feelings and local culture outperform content that’s purely scenic.
🙋 Frequently Asked Questions
❓ How quickly can I launch a Moj creator campaign in Australia?
💬 You can run micro-creator tests in 1–3 weeks if logistics are simple; mid-tier collaborations typically need 3–6 weeks for briefing, shoot and rights clearance.
🛠️ What budget works for testing vs. full campaigns?
💬 Start with a £2k–£5k test across 4–8 micro/mid creators; scale to £10k+ for a broader reach and paid amplification.
🧠 Should I prioritise reach or local authenticity?
💬 For travel destinations, authenticity + relevance usually beats raw reach. Mix a few high-reach spots with several local creators to cover both.
🧩 Final Thoughts…
Finding Australia Moj creators is not a one-size-fits-all task. The fastest wins come from a mix: local micro creators for authenticity and rapid testing, plus a couple of mid-tier storytellers to push scale. Use tools like BaoLiba to shortlist talent, prioritise creators who show consistent travel storytelling, and lock down clear usage rights and KPIs. Quality over follower count will save you money and generate better long-term intent.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 The Best Digital PR Campaigns of 2025: Innovative Strategies That Made Headlines
🗞️ Source: TechAnnouncer – 📅 2025-10-05
🔗 https://techannouncer.com/the-best-digital-pr-campaigns-of-2025-innovative-strategies-that-made-headlines/
🔸 Air Canada Leads North American Airlines with Complimentary Alcohol and Snacks Across All Flights – A Major Shift in In Flight Service
🗞️ Source: TravelandTourWorld – 📅 2025-10-05
🔗 https://www.travelandtourworld.com/news/article/air-canada-leads-north-american-airlines-with-complimentary-alcohol-and-snacks-across-all-flights-a-major-shift-in-in-flight-service/
🔸 ‘My Christmas tree is up already – trolls hate the crazy theme but I don’t care’
🗞️ Source: Mirror – 📅 2025-10-05
🔗 https://www.mirror.co.uk/news/weird-news/my-christmas-tree-up-already-35990327
😅 A Quick Shameless Plug (Hope You Don’t Mind)
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📌 Disclaimer
This post blends public industry observations, recent reporting and practical experience. It’s intended as practical guidance, not legal or financial advice. Double-check analytics and contracts before spending significant budgets.
