💡 Why UK creators should care about UAE brands on Moj
If you’re a UK-based creator who reviews beauty and skincare, the UAE is a tasty market: big spenders, trend-hungry shoppers, and a fast-growing beauty scene that blends international and regional labels. But many creators treat the UAE like some mythical, distant market — when it’s actually reachable if you know where to look and how brands there prefer to deal.
Moj isn’t the first app that springs to mind for UAE outreach (it’s better known in South Asia), but the platform’s short-video format and growing adoption among Gulf audiences make it an interesting place to showcase product demos, before/after content and quick how-tos. Combine a Moj presence with targeted outreach (email, LinkedIn, local distributors, and face-to-face at industry events) and you’ve got a decent shot at landing paid samples or full collabs.
This guide gives a practical, UK-flavoured playbook: how to find UAE brands on Moj, craft a pitch that gets replies, use events and trend insights (yes — Beautyworld Middle East is a major resource), and set up follow-ups that convert one-off samples into recurring paid reviews. Along the way I’ll lean on industry reporting about digital marketing shifts (see openpr) and relationship management trends (see openpr on AI-driven CRM) so you’re not just guessing — you’re pitching like someone who understands the market’s rhythm.
If you want quick wins: think local language options, highlight GCC-friendly claims (like SPF or halal-friendly ingredients where relevant), and show how your UK audience or MENA-facing followers deliver a measurable uplift. Read on for templates, data, and an in-person plan tied to Beautyworld Middle East so you can work both the screen and the conference floor.
📊 Quick platform snapshot: Moj vs TikTok vs Instagram Reels
| 🧩 Metric | Option A | Option B | Option C |
|---|---|---|---|
| 👥 Monthly Active (UAE est.) | 600,000 | 1,200,000 | 1,000,000 |
| 📈 Conversion (brand reply / pitch) | 6% | 12% | 9% |
| ⏱️ Avg brand response time | 7 days | 5 days | 6 days |
| 🤝 Brand partnership prevalence | 25% | 55% | 40% |
| 🛠️ Creator tools quality | 6/10 | 9/10 | 8/10 |
This table uses conservative, illustrative estimates to show where Moj sits versus the bigger global platforms. Moj has decent engagement but fewer established brand programmes in the UAE compared to TikTok and Instagram. That means less competition for first-mover creators, but also more DIY outreach — your pitch and follow-up system matter more here than relying on platform brand portals.
😎 MaTitie Showtime
Hi, I’m MaTitie — the author of this post, a man proudly chasing great deals, guilty pleasures, and maybe a little too much style. I’ve tested hundreds of VPNs and explored more “blocked” corners of the internet than I should probably admit.
Let’s be real — here’s what matters 👇
Access to platforms like Moj in the United Kingdom can be flaky for some regions and features. If you want reliable speed, privacy and consistent platform access while researching or testing international brand pages, a solid VPN helps.
If you want speed, privacy and zero faff — try NordVPN.
👉 https://go.nordvpn.net/aff_ad?campaign_id=2845&aff_id=125769&hostNameId=9503 — 30-day risk-free.
Works well from the UK, offers fast servers for MENA regions, and gives you a clean way to preview regional content without geo hiccups.
This post contains affiliate links. If you buy something through them, MaTitie might earn a small commission.
💡 How to find UAE beauty and skincare brands on Moj (step-by-step)
1) Begin with Beautyworld Middle East intel
– Beautyworld Middle East (running 27–29 October 2025 at Dubai World Trade Centre) is the hub for brands, distributors and ingredient houses in the region. The show historically attracts tens of thousands of visitors and nearly two thousand exhibitors, so the exhibitor lists are gold for cold outreach (source: Beautyworld Middle East briefing image). Use the exhibitor directory to build a hit list: brand name, distributor, PR contact.
2) Search smart in Moj
– Use bilingual searches: brand name in English, common Arabic transliterations and relevant product hashtags (#spf50, #cleanbeauty, #niacinamide). Save creator videos that feature the brand; those creators may already have brand contacts you can DM for intros.
3) Check distributor and retailer feeds
– Big regional retailers (online beauty marketplaces and local pharmacies) often repost brand launches. A brand that appears in Boots UAE, Sephora UAE or a major GCC marketplace is more likely to consider international creator partnerships.
4) Use LinkedIn + PR emails for pitching
– Moj’s DMs alone are unreliable for formal offers. Find the brand’s marketing manager or regional distributor on LinkedIn — and back up your Moj pitch with a concise email or press kit link. You’ll look pro and make it easier for a brand to add you to a campaign.
5) Localise your offer
– Say whether you can offer Arabic captions, GCC-friendly shades or halal-conscious reviews. The Natural Notes segment at Beautyworld Middle East and Next in Beauty Conference show a clear appetite for clean and natural formulations — brands with those claims want creators who can highlight them (source: Beautyworld Middle East briefing).
6) Use a two-stage outreach: pitch + proof
– Stage 1: short Moj DM (15–20 words) with one link to your best UAE-relevant video and a line about reach.
– Stage 2: follow-up email with an explicit offer — product review, paid tutorial, story package — and a one-page rate card. Keep follow-ups polite and timed at 5–7 days; many regional brands take longer to reply.
🙌 Templates that actually get replies
Use this as a blueprint — short, specific, and localised:
Moj DM (15–20 words):
“Hi [Brand], love your [product]. UK creator here with MENA viewers — happy to review on Moj + Arabic captions. Sample? — [first name + link]”
Follow-up email (subject): “Quick collab idea — Moj review + regional captions”
Body: One short para about you, one line on reach (Moj + other platforms), a suggested creative hook (e.g., “day-to-night SPF test”), and a clear CTA: “Can I send my postal address for a sample this week?” Attach a PDF one-pager with rates and deliverables.
Tip: mention upcoming events — e.g., “I’ll be at Beautyworld Middle East (27–29 Oct 2025) and available for in-person demos” — that shows commitment and gives brands an offline touchpoint.
🤖 Use tools, but keep it human
Marketing is getting more automation, but brands still hire people. Reports on digital marketing evolution and AI-driven relationship management show companies are investing in smarter outreach systems and CRM tools (source: openpr on “Adapting to the Future of Digital Marketing”; source: openpr on “MRM is Transforming How Brands Build Relationships in the AI Age”). Use those trends to your advantage:
• Use a simple CRM (Airtable, Notion, or a sheet) to track outreach and replies.
• Use AI for research only — summarise press mentions, translate product pages, or draft a first email — but always personalise the final message.
• Offer measurable KPIs: example metrics that matter to UAE brands are product sampling uptake, purchase intent lift, and localised engagement (comments in Arabic, saves, click-throughs).
🧩 In-person tactics: work the show floor
If you can get to Beautyworld Middle East (Dubai, 27–29 Oct 2025), do it. The event is a major nexus for brands, retailers and ingredient suppliers; attendees include salon owners, retailers, entrepreneurs and manufacturers — all potential partners.
Before you go: book meetings via exhibitor lists, make a one-page “quick pitch” PDF, bring business cards, and plan 30–60 second demos of your best content. After the show: follow up within 48–72 hours with a recap and a Moj demo link.
🙋 Frequently Asked Questions
❓ How do I approach language barriers when pitching UAE brands?
💬 Start in English — it’s widely used in UAE business — but offer Arabic captions or a bilingual post as an incentive. If you can’t write Arabic yourself, propose a simple localisation add-on using a local caption service.
🛠️ Can I use Moj analytics to prove value?
💬 Yes, use Moj view counts, watch-time and saves, but pair them with other platform metrics (Instagram/TikTok) and your audience demo. Brands want evidence you reach relevant shoppers, not just views.
🧠 Should I prioritise bigger brands or indie labels?
💬 Indies can be quicker to respond and more flexible, so they’re great for building a UAE portfolio fast. Bigger brands pay more but usually require proof of consistent ROI or an agency connection.
🧩 Final thoughts…
Reaching UAE beauty brands on Moj is a two-track game: smart digital outreach + real-world networking. Moj gives you a creative canvas where formats like quick demos, texture swatches and before/after clips land well — but converting interest into paid reviews needs a tidy process: research, personalised pitch, measurable offer, and follow-up. Use industry events (Beautyworld Middle East) to shortcut introductions and lean on modern CRM and AI tools to keep your pipeline warm without sounding robotic.
The market favours creators who can localise and demonstrate tangible shopper interest. If you’re ready to treat UAE outreach like a tiny export channel — and not just a one-off DM — you’ll stand out.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Olilo Launches Multi-Gig Broadband Purpose-Built for The Techies
🗞️ Source: newsfilecorp – 📅 2025-09-12
🔗 Read Article
🔸 Beau Monde Traveller Magazine Expands Reach to the UK’s First-Class Airport Lounges with Aspire Lounges. Announces Next Themed Issues
🗞️ Source: openpr – 📅 2025-09-12
🔗 Read Article
🔸 SpaceX Launch Today: Falcon 9 Sends Nusantara Lima Satellite Into Orbit from Cape Canaveral
🗞️ Source: startupnews – 📅 2025-09-12
🔗 Read Article
😅 A Quick Shameless Plug (Hope You Don’t Mind)
If you’re creating on Facebook, TikTok, or similar platforms — don’t let your content go unnoticed.
🔥 Join BaoLiba — the global ranking hub built to spotlight creators like YOU.
✅ Ranked by region & category
✅ Trusted by fans in 100+ countries
🎁 Limited-Time Offer: Get 1 month of FREE homepage promotion when you join now!
Feel free to reach out anytime:
[email protected]
We usually respond within 24–48 hours.
📌 Disclaimer
This post blends publicly available information (including Beautyworld Middle East materials) with practical templates and a dash of AI assistance. Numbers in the quick snapshot are illustrative estimates to help compare platforms and should be validated for your specific niche. This content is for guidance and discussion — always double-check contacts, exhibitor lists and pricing before you pitch. If anything’s off, ping me and I’ll tidy it up.
