UK creators: land Greece brand deals on Xiaohongshu fast

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MaTitie

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MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
He’s passionate about building a truly global creator network — one where UK-based influencers and brands can collaborate seamlessly across borders and platforms.
Always learning and experimenting with AI, SEO and VPNs, he's on a mission to connect cultures and help British creators grow internationally — from the UK to the world.

💡 Why UK creators should care about reaching Greek brands on Xiaohongshu

If you’re a UK-based travel creator with an eye on the summer wave (and beyond), Greece is still a golden ticket — think islands, food, heritage and that postcard-blue sea everyone wants in their feed. But if your goal is to team up with Greek brands or tourism boards and plug into Chinese demand, you can’t afford to wing it with the same English-first pitch you send to Euro hotels.

Here’s the reality: platforms shape intent. Tourism Malaysia’s own strategy noted that Xiaohongshu — with roughly 300.000.000 monthly active users — is a powerhouse in steering Chinese travel choices, especially among younger, independent travellers. That means Xiaohongshu is where pre-trip planning and trend-led, aspirational travel behaviour get decided. If Greece wants to be top of mind for those trips, they (and your future collaborators) need creators who understand how to move on that platform.

This article is aimed at UK creators who want actionable, street-smart tactics to reach Greek brands on Xiaohongshu and propose collaborations that tourism boards and SMEs actually say yes to. I’ll walk you through platform realities, how to package Mandarin-friendly assets, outreach templates that respect local habits, red flags to watch for, and a quick risk checklist. I’ll also weave in why cultural micro-trends (like heritage or women-only spaces gaining chatter — see the reporting in Clarín and La Gaceta) matter when you pitch themed itineraries or experiential stays.

No generic fluff. This is a practical playbook: what to say, who to contact in Greece, what assets to prepare, and how to measure if your outreach will land before you fly halfway across Europe for a meeting.

📊 Quick outreach comparison — Which route gets you in front of Greek brands for China campaigns?

The table shows three practical routes to land Greece-focused China campaigns. Xiaohongshu outreach gives direct visibility to the biggest consideration-stage audience (noted by Tourism Malaysia), but it needs Mandarin-ready assets and platform-native creative. Greek PR agencies help with local logistics and approvals, while Chinese tour operators convert interest into bookings — each route has trade-offs in speed, language and cost. Mix routes for best effect: platform-first creative + PR to handle local approvals + TOs to lock sales.

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💡 How to prepare before you reach out (practical checklist)

Start like a pro — your first message matters. Greek brands and tourism boards get a lot of vague offers from creators who haven’t got a China angle. Here’s what to prepare:

• Mandarin-friendly one-pager: A crisp one-page PDF with campaign idea, audience fit, KPIs and a short Mandarin headline and subhead. Tourism Malaysia’s playbook shows how Mandarin-language content helps connect with Chinese visitors — make this part of your pitch.

• Platform samples: Post examples that mirror Xiaohongshu native formats: short notes with high-res photos, candid captions, and product/location tags. If you can, include a translated caption (simple, natural Mandarin is enough to show intent).

• Cultural hooks: Use recent China micro-trends to make pitches feel current. For instance, La Gaceta reported younger Chinese reviving heritage crafts and symbols — a themed itinerary around Greek artisanal villages or women-led workshops can tap into that cultural curiosity.

• Local approvals map: Identify which Greek authority or local chamber you’d need sign-off from — brands prefer when logistics aren’t left to them.

• Measurement baseline: Suggested KPIs (engagement rate, saves, click-through to booking pages) and target timelines (6–12 weeks for Xiaohongshu). Keep it realistic.

When you reach out, lead with how you solve a problem for them (more Chinese visitors, higher off-season bookings, luxury spend), not with your follower count. Numbers help, but relevance and execution plan sell.

🙋 Pitch templates that actually work

Here are two short outreach templates — tweak, localise and attach the one-pager.

1) To a boutique hotel owner (English):
Hi [Name],
I’m [Your Name], a UK travel creator who specialises in Chinese-market content on Xiaohongshu. I’ve noticed your property’s appeal to culture-led travellers and have an idea for a 7–10 day micro-itinerary targeting young Chinese visitors who love artisan food and photo spots. I’d handle Mandarin captions, platform posting and a short mini-guide that sends bookings to your site. Could I send a one-pager with KPIs and examples?

2) To a regional tourism office (English + short Mandarin hook):
Hello [Team],
I’m [Your Name], a Xiaohongshu-savvy creator building content that converts Chinese consideration into trips. 我可以为[Region]制作一套中文笔记和短视频，展示手工艺、乡村民宿与特色美食。I can share an outline and expected engagement benchmarks — are you open to a pilot collaboration this autumn?

Why these work: short, problem-focused, promise of Mandarin execution, clear next step.

💡 Extended tactics — how to find the right contacts in Greece

Finding the right person matters more than a long list of emails. Try this mix:

• Local trade events & webinars: Greek tourism trade events often list participating brands. Reach out to the marketing contacts shown on exhibitor lists.

• LinkedIn + Instagram combo: Many Greek small brands use English on LinkedIn and local language on Instagram. Match the tone — English for business outreach, a friendly DMs for Instagram where appropriate.

• Use Greek PR agencies as bridge partners: If you’ve done EU campaigns, agencies can adapt your pitch to local procurement cycles. They’ll also help with legal and VAT issues when handling payments.

• Partner with a Chinese tour operator for distribution: As Tourism Malaysia’s approach shows, pairing DMO content with local operators creates packaged experiences that convert. Chinese tour operators can amplify your creative into booked trips.

• BaoLiba & creator hubs: Use platforms like BaoLiba to validate your regional ranking and show a professional creator footprint. This helps with credibility when talking to DMOs.

🔍 Risk & compliance — quick heads-up

• Payment terms: Many Greek SMEs expect bank transfers in EUR and can’t process Chinese domestic transfers easily. Clarify currency and timing up front.

• Content approvals: Tourism boards often require pre-approval clauses. Build 48–72 hour approval windows into timelines.

• Authenticity vs. localisation: Don’t over-localise to the point of losing your voice. Xiaohongshu audiences sniff out inauthentic promos. Offer an honest traveller POV with Mandarin accessibility.

• Cultural sensitivity: Be mindful of trending Chinese cultural topics (e.g., women-only spaces or heritage movements noted in Clarín and La Gaceta). These can be powerful hooks but handle respectfully.

🙋 Frequently Asked Questions

❓ How do I find Mandarin translators who understand Xiaohongshu tone?

💬 Start with bilingual creators who already post on Xiaohongshu — they get the platform tone. You can also brief professional translators with sample notes and ask for a “platform edit” rather than straight translation. Offer to pay per post or per word.

🛠️ Should I work with a Chinese tour operator or go direct to brands?

💬 If you want bookings quickly, TOs convert interest to sales faster — they know traveller preferences and logistics. For brand awareness and PR-style campaigns, direct brand/DMO partnerships help build long-term presence.

🧠 What metrics should I promise to tourism boards?

💬 Lead with engagement and saves on Xiaohongshu, plus post saves → booking-page click rate if you can track it. Tourism Malaysia’s strategy emphasises content that builds interest and informs decisions, so consider metrics that show influence, not vanity numbers.

🧩 Final Thoughts…

Getting Greek brands and tourism boards to collaborate on Xiaohongshu isn’t a crazy pipe dream — it’s about speaking the right language (sometimes literally), presenting ideas that fit Chinese discovery behaviours, and linking creative to conversion partners who can turn interest into bookings. Use Mandarin hooks, show platform-native work, and position yourself as a low-friction operator who understands approvals, payments and timelines.

Remember the three-part approach: platform-first creative (Xiaohongshu-ready) + local Greek facilitation (PR/DMO) + Chinese distribution (TOs or local partners). That combo is what Tourism Malaysia and other DMOs are leaning into to make China marketing actually move the dial.

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📌 Disclaimer

This post blends publicly available information (including reporting from Tourism Malaysia, Clarín and La Gaceta, and market commentary in OpenPR) with a touch of AI assistance. It’s meant for sharing and practical guidance only — not all operational details are verified with every brand. Double-check local legal, payment and contract terms before signing anything.