💡 Why Clubhouse — and why Iceland (the supermarket) might actually listen
If you’re a UK creator thinking, “How on earth do I get Iceland (the supermarket) or similar grocery brands to notice me on Clubhouse so I can flog affiliate codes?” — you’re not alone. Creators want brand deals and passive income, brands want authentic conversations and measurable ROI. Clubhouse is still a tidy place for that middle ground: it’s intimate, audio-first, and better for building rapport than a cold DM or a dull email.
Now, don’t get cocky — Iceland isn’t some influencer-hungry challenger brand throwing cash at anyone with a mic. From the Iceland Summer Stars campaign (a community-focused initiative rewarding people who help others with a £100 Iceland gift card and a £200 Love2Shop voucher), you can see the brand leans into community, family and gratitude. Use that. Pitch how your room or audio series will deliver family-focused content, busy-parent hacks, or useful meal ideas — stuff that aligns.
Also look sideways: music promo firms still benchmark reach in listeners. For example, The Tunes Club’s Spotify Promotion Pro Pack reaches about 14,000–15,000 listeners, while its Marketing Pro Pack hits around 10,000–11,000 (source: The Tunes Club material). That gives you a realistic frame: brands will compare audio and streaming reach, so speak in those terms when you pitch — not “I’ve got vibes,” but “I run weekly rooms that reach X families and convert Y into store visits or clicks.” If you show an awareness of their campaigns and back it with numbers, you stand a better chance of getting invited in.
Quick truth: Clubhouse is more relationship game than one-shot outreach. You’ll do better if you show up consistently, host rooms that double as market research for the brand, and offer a low-risk pilot. Below is a practical playbook to make that happen — with templates, KPIs, and a cheeky comparison to help you sell the idea.
📊 Data Snapshot — Promotion Reach Comparison
| 🧩 Metric | Spotify Promotion Pro Pack | Spotify Marketing Pro Pack | Clubhouse Targeted Rooms |
|---|---|---|---|
| 👥 Estimated Reach | 14,000–15,000 | 10,000–11,000 | 500–2,000 |
| 📈 Typical Engagement | Passive listens, playlist saves | Genre fans, playlist features | High in-room interaction, Q&A |
| 🔁 Conversion Type | Streaming follow / playlist actions | Streaming discovery | Click-throughs, sign-ups, coupon use |
| ⏱️ Best Use | Music promotion, broad exposure | Targeted song promotion | Direct brand conversations, pilots |
The table shows why Clubhouse wins for direct brand conversations even if raw reach looks smaller than curated playlist pushes. Spotify-style packages (from The Tunes Club) can reach tens of thousands of listeners, ideal for awareness. But a Clubhouse room — while smaller — gives brands a chance to test ideas, gather live feedback, and pilot affiliate codes in a highly engaged environment. Use both: prove reach with streaming or analytics, and prove intent with live audio interaction.
😎 MaTitie: It’s Show Time
Hi — I’m MaTitie, the author here and the sort of fellow who’s tried every VPN, promo trick and dodgy free sample so you don’t have to. I’m not your suit-and-tie marketer — more mate who’ll give you the templates that actually get replies.
Quick note: platforms sometimes block or limit access depending on your location. If you need a reliable way to test access, privacy and stable connections for audio streams, a solid VPN helps. I recommend NordVPN for speed and privacy — it’s worked consistently for me while travelling, testing geo-limited features and keeping streams stable.
👉 🔐 Try NordVPN now — typically has a risk-free period and decent UK server spread.
Affiliate disclosure: MaTitie earns a small commission if you sign up via that link. Means I can keep writing and buying biscuits for late-night edits. Cheers.
🔍 Step-by-step: How to find and pitch Iceland brands on Clubhouse
- Map the right people (don’t spam marketing@)
- Start with LinkedIn and Twitter to identify UK-based marketing, PR or community managers who list grocery, retail or family campaigns in their bios. Follow them, engage, then check Clubhouse profiles for matching usernames.
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Tip: People often reuse the same handle across platforms. A quick search saves time.
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Join rooms that matter
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Find rooms about “family meals”, “saving on groceries”, “budget cooking”, “parenting hacks” — Iceland’s tone is family-friendly. Show up, add value, and let your voice be known before you ask for anything.
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Host a pilot room that mirrors Iceland’s campaigns
- Create a “Summer family meals on a budget” or “Quick midweek Iceland hacks” series. Invite local parents, cooks and a friendly nutritionist — make it useful, not a hard sell.
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Invite brand reps as guests rather than pitching publicly. Brands are more receptive to private collabs when they’re not on the spot.
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Measure what brands care about
- Track live room attendance, average listen time, audience demographics (age bands), and number of clicks on a pinned link (use UTM-tagged links or shorteners).
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Offer a tiny pilot: 1–2 rooms with an exclusive affiliate code they can track. Promise a clear follow-up report.
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Pitch like a human
- DM or email after a room. Keep it short: remind them who you are, link to a recording/highlights, show the numbers, then propose the pilot (one room, one code, two-week test).
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Use a subject line they’ll open: “Small pilot idea — live room for busy parents (100–300 engaged listeners)”.
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Pricing and value
- Don’t invent a rate card if you’ve never worked with a supermarket. Offer revenue-share on affiliate sales + a small flat fee for hosting and production. For early testing, brands often prefer low-fee pilots.
🧰 Sample outreach script (DM or email) — use and tweak
Subject: Quick pilot idea — live room for busy parents (Iceland fit)
Hi [Name], hope you’re well — I’m [Your name], I host weekly Clubhouse rooms on saving time and money for busy families. Last month’s room had [X] parents, average listen time [Y] mins — here’s a short clip [link].
Iceland Summer Stars really resonated with community stories; I’d love to pilot a low-risk Clubhouse collab: one 60–90 min room, an exclusive affiliate code for listeners, and a short report afterwards. No hard sell — just practical tips and an offer for listeners.
If that sounds of interest I can send a 1-page plan and suggested guests. Fancy a quick 10-minute chat?
Cheers,
[Your name] — [social links]
📊 What to include in the pilot report (brands read this)
- Attendance and peak listeners
- Average listen time
- Top questions and sentiment (qualitative insights)
- Clicks and conversions on the affiliate link (use UTMs)
- Suggested next steps (repeat rooms, different audiences)
⚠️ Legal-ish and trust stuff (don’t screw this up)
- Always disclose affiliate links out loud and in any pinned text — “This room includes affiliate links; if you buy via the link I may earn a small commission.”
- Keep UK advertising rules in mind: be honest about earnings and claims, and don’t overstate results.
- Keep room recordings and permission clear if you plan to repurpose clips for promos.
💡 Using data to beat the “smaller reach” objection
Brands may say, “But your Clubhouse numbers are low compared to playlists.” That’s fair. Use hybrid proof: combine your live audio metrics with content that scales — clips on Reels, snippets in newsletters, or even a Spotify playlist tie-in. Reference comparable reach numbers to show potential — for instance, The Tunes Club promotions can reach tens of thousands of listeners on playlists, but they don’t facilitate live audience Q&A. Your Clubhouse pilot fills that gap: live engagement + trackable affiliate links.
Also, you can offer A/B testing: run one room and a small paid social campaign pushing the affiliate code to compare conversion rates. If you’re practical and honest about outcomes, you’ll come across far more credible than someone shouting “I’m viral.”
🙋 Frequently Asked Questions
❓ How do I find Iceland’s actual marketing people on Clubhouse?
💬 Search for Iceland staff on LinkedIn/Twitter, then check Clubhouse for matching handles. If you can’t find them, aim for PR agencies who list Iceland in their client work — they often appear in Clubhouse rooms too.
🛠️ Should I charge Iceland for a Clubhouse room or ask for revenue share?
💬 Start with a low-cost pilot: a small flat fee + revenue share on affiliate sales. For supermarkets, showing measurable sales from an affiliate code is often more persuasive than an upfront fee alone.
🧠 What metrics will make Iceland consider a longer partnership?
💬 Brands look for repeatable ROI: consistent attendance, decent average listen time, and clean conversion tracking (UTMs and unique codes). Add qualitative feedback — parent testimonials and repeat coupon use — and you’re onto something.
🧩 Final Thoughts…
Clubhouse is still a quiet gem for creators who want to build genuine relationships with brands. Iceland (the supermarket) and similar retailers prize community, family values and measurable outcomes — so frame your pitch around those things. Host useful rooms, collect clean data, offer a low-risk pilot, and be delightfully human in your outreach.
Remember: reach isn’t everything. A smaller, highly engaged in-room audience that converts is worth more to a brand than an unfocused 50k fanbase with low intent. Use numbers (yes, even those Spotify pack numbers from the music world), but sell the conversation and the trust.
📚 Further Reading
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📌 Disclaimer
This post blends publicly available information (including campaign notes like Iceland’s Summer Stars and promotional reach examples from The Tunes Club) with practical advice and a dash of AI assistance. It’s meant as a working playbook, not legal or financial advice. Double-check campaign-specific requirements with the brand and always disclose affiliate relationships. If anything’s off, ping me and I’ll sort it.
