💡 Quick reality check — why this matters
If you’re a UK creator who loves unboxing and honest reviews, Myanmar is an under-explored market with authentic brands hungry for exposure. Brands there are accelerating regional expansion — take Cremo as an example: with backing from Yili Group the brand is now in 13 markets and showcased at THAIFEX in Bangkok, using brand ambassadors to drive visibility (ITBizNews, 2025). Campaigns that reward engagement can scale fast too — a packaging-based prize draw recorded 130,000+ interactions in one push (source material).
That growth means opportunities for well-targeted LinkedIn outreach. But it’s not the same as DMing a UK indie brand: you need cultural sensitivity, proof of professional value, and logistics clarity. This guide walks you through finding Myanmar decision-makers on LinkedIn, crafting a short pitch that actually converts, and handling shipping, customs and content rights so your unboxing looks slick and keeps the brand happy.
📊 Data snapshot — platform comparison for outreach
| 🧩 Metric | |||
|---|---|---|---|
| 👥 Professional reach | High | Medium | Low |
| 📬 Open/response | 12% | 8% | 9% |
| ⚖️ Credibility effect | High | Medium | Medium |
| 🔁 Follow-up ease | High | Low | Average |
| 💸 Cost (time/effort) | Medium | High | Low |
This table shows LinkedIn as the highest‑value channel for initial outreach to Myanmar brands when you want to appear professional and get in front of decision-makers. Instagram is useful for product discovery and visual examples, while email can be used for formal follow-ups and contracts. Use LinkedIn to open doors, Instagram to showcase style-fit, and email to finalise terms.
📢 How to find Myanmar brands and the right contacts
- Use LinkedIn search filters: location = Myanmar (Yangon, Mandalay), industry = FMCG / Retail / Food & Beverage.
- Check company pages for recent activity — brands expanding internationally (like Cremo at THAIFEX) often mention partners or trade show posts (ITBizNews).
- Look for titles: Head of Marketing, PR Manager, Export/Business Development, or Founder. If a page lists Yili Group or distribution partners, that’s a sign they’re scaling regionally.
- Use mutual connections: ask for a warm intro. A 2nd-degree intro raises response rates massively on LinkedIn.
💡 Pitch that converts (short templates)
Keep messages concise, value-led, and local-aware. Three quick templates — personalise each.
1) First touch (connect request)
Hi [Name], I’m [You], a UK creator who does unboxing/reviews for food & FMCG brands. I love what [Brand] did at THAIFEX — keen to connect and explore a short unboxing collab that could boost your regional visibility. Quick connect?
2) Follow-up after connect (1–2 sentences)
Thanks for connecting, [Name]. I’ve got a short video idea for [product] — 60s unbox + honest review that drives sales. I’ve worked with similar brands and can share past links. Would you prefer a WhatsApp or email to discuss shipping/brief?
3) Contract/terms ask (when interest shown)
Brilliant — glad you’re open. I can ship to you, or you can send a PR box (I’ll cover customs if needed). Typical deliverables: 60s unbox, 2x story posts, and a UTM link. Usage: 6 months social. Fee/coverage can be discussed — what’s your export/shipping preference?
📦 Logistics, customs and rights — the tricky bits
- Customs: confirm HS codes and whether the brand will declare samples or sale goods. Small physical gifts can still incur duties in the UK.
- Tracking & insurance: always get a tracked courier and insure higher-value items.
- Usage rights: get a simple licence in writing (how long the brand can republish your content). This prevents later disputes.
- Local fit: mention language options — captions in English are fine for UK audience; offer short Burmese captions if the brand wants regional reposts.
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💡 Predictions & trend calls
- Myanmar brands will keep leaning on export/distribution partners — creators who can show cross-border value will win. (See Cremo’s expansion and trade-show tactics from ITBizNews.)
- Performance-based asks (UTM links, sales codes) will beat vanity metrics. Brands want measurable returns — offer to track clicks and conversions.
- LinkedIn will remain the top B2B gateway; combine it with Instagram for creative proof and email for contracts.
🙋 Frequently Asked Questions
❓ How formal should my LinkedIn message be when contacting Myanmar brands?
💬 Keep it polite and direct. Start with a one-sentence intro, mention a relevant brand move (e.g., trade shows, expansions), and state the value you bring. Offer one clear next step.
🛠️ What’s the best way to ship PR packages internationally?
💬 Use tracked couriers, insure items over a certain value, and clarify customs declarations ahead of time. Ask the brand whether they prefer sending or reimbursing shipping.
🧠 How do I prove ROI to a Myanmar brand that’s testing outside its market?
💬 Offer UTM-coded links, a short affiliate or code for sales, and a simple report post-campaign (views, clicks, conversions). Brands expanding internationally value measurable signals.
🧩 Final thoughts — go prepared, not generic
Myanmar brands are actively growing regionally; that creates openings for creators who can present professional, measurable proposals. Use LinkedIn to find the decision-maker, Instagram to show creative fit, and email to lock down terms. Be clear about logistics, customs and content rights — and always offer a simple tracking metric so the brand can see the value.
📚 Further Reading
🔸 “Prévisions européennes de Forrester pour 2026 : malgré les efforts de l’Europe en faveur de la simplification réglementaire”
🗞️ Source: Business Wire – 2025-10-08
🔗 https://www.businesswire.com/news/home/20251008407782/fr
🔸 “TCL SunPower Global Joins EEBus Initiative to Advance Smart Energy Integration”
🗞️ Source: PR Newswire – 2025-10-08
🔗 https://www.prnewswire.co.uk/news-releases/tcl-sunpower-global-joins-eebus-initiative-to-advance-smart-energy-integration-302577147.html
🔸 “Nigeria: Nigeria, Put Your House in Order to Attract Foreign Direct Investors”
🗞️ Source: AllAfrica – 2025-10-08
🔗 https://allafrica.com/stories/202510080162.html
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📌 Disclaimer
This post combines public reporting (e.g., ITBizNews on Cremo’s expansion) and practical outreach experience. It’s for guidance only — check customs, contracts and local rules before taking action.

