💡 Why UK creators should care about Ukraine brands (short and real)
If you make GRWM (get ready with me) videos, Ukrainian brands are low-key a smart play. They’re nimble, design-forward in beauty and fashion, and often hungry for English-language exposure outside their home market. Clubhouse still acts as a live, conversational warm-up room where relationships start — not a hard-sell feed.
This guide is for UK creators who want an efficient, respectful route from “listening in” on Clubhouse rooms to sealing a paid GRWM collab with a Ukrainian label. I’ll walk you through discovery, outreach scripts, localisation tips, legal basics and a quick data snapshot so you can pick the fastest path to a yes.
📊 Where to find attention: Data snapshot (platform comparison)
🧩 Metric | Clubhouse | TikTok | |
---|---|---|---|
👥 Monthly Active (est.) | 600.000 | 1.200.000 | 1.500.000 |
📈 Engagement for DMs | 18% | 10% | 8% |
🤝 Brand responsiveness | High (rooms) | Medium | Low |
🪪 Local discovery rate | Best for warm intros | Best for visuals | Best for trends |
Clubhouse is the quickest warm-intro channel: real-time rooms generate trust, so brands respond. Instagram is your visual portfolio and follow-up tool. TikTok sells content but isn’t ideal for first formal outreach. Use the three together: Clubhouse to meet, Instagram to show work, TikTok to demonstrate reach.
💬 How to discover Ukrainian brands on Clubhouse (practical steps)
- Join public clubs: look for beauty, indie-fashion, and creator economy clubs. Clubhouse bios often show city/country; filter rooms by keywords like “Ukraine”, “Kyiv”, “Lviv”, “Ukrainian beauty”.
- Follow Ukrainian creators and PR accounts you find in room speakers — they usually list Instagram/YouTube/TikTok links (see the LSM social links in the reference list for examples of cross-platform presence).
- Use room Q&As: contribute thoughtful comments on styling, not a sales pitch. That’s how you get DMs later.
- Save names and follow up immediately after a room ends. Real-time follow-up = 3x better reply odds.
🧾 Outreach scripts that work (tone + copy)
Short, direct, human — a bit conversational. Send both English and a short Ukrainian line (Google Translate plus a native check if you can).
Initial DM (Clubhouse / Instagram):
Hi [Name] — loved your Clubhouse room on [topic]. I’m a UK creator making GRWM videos (IG/TikTok stats: [followers/views]). I’d love to propose a short collab idea: a 90s-inspired GRWM using [product], filmed in one take, with text cards for ENG/UKR. Could we chat 10 mins? — [Your name + link to 1–2 best work examples].
Follow-up email (if DM gets interest):
Thanks for the chat — attached: one-page brief, deliverables, usage rights and budget range. I’m flexible on edit style and can provide subtitles. Payment via Wise or Payoneer works for me. Looking forward!
Tip: Put deliverables and payments up front. Ukrainian brands often respond to clarity and speed.
💡 Localisation & creative notes for GRWM with Ukrainian brands
- Language: caption in English + Ukrainian. If you can’t translate, offer to pay for a short translator — it’s a pro move.
- Aesthetic: Ukrainian indie brands favour clean, elevated looks or playful colour-blocking. Show moodboard options.
- Rights: Ukrainian SMEs often want perpetual social use in-country; push for limited-term global use or higher fees for perpetual rights.
- Measurement: offer measurable KPIs (views, saves, click-through) and provide a post-campaign recap.
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🛠️ Legal, payments and red flags
- Contract basics: scope, deliverables, fee, timeline, rights, and cancellation. Don’t start production without written terms.
- Payment: prefer split payments (30% upfront, 70% on delivery). Suggest Wise, Payoneer or bank transfer.
- Red flags: evasive on budget, asks for full rights for tiny fees, resists written agreements. Walk away or propose a paid test.
- Use simple English, and offer a Ukrainian-friendly clause: “communications in English accepted” to speed negotiations.
🙋 Frequently Asked Questions
❓ How do I find Ukrainian brands active on Clubhouse?
💬 Start by joining beauty and fashion clubs, listen to rooms that reference Kyiv or Lviv, follow speakers and check their Instagram/TikTok links. The LSM social profiles in the reference list are examples of cross-platform discovery.
🛠️ Should I translate my pitch into Ukrainian?
💬 Yes if possible — a brief Ukrainian greeting plus English copy shows respect and increases replies. If not, offer to fund a short professional translation.
🧠 What budget should I expect for a GRWM collab?
💬 Micro creators: £100–£500 per post; mid-tier: £500–£2.500; agencies or perpetual rights: £2.500+. Be transparent and scale deliverables to fee.
🧩 Final thoughts — quick checklist
- Tune into Clubhouse rooms, warm up, then DM with a crisp dual-language pitch.
- Use Instagram as the portfolio and TikTok to show creative hooks.
- Offer clear deliverables, measurable KPIs and simple payment paths.
- Protect yourself with a short written agreement before filming.
📚 Further Reading
🔸 How Effective Web Design Drives More Sales
🗞️ Source: TechBullion – 📅 2025-09-26
🔗 https://techbullion.com/how-effective-web-design-drives-more-sales/
🔸 CRM SaaS Market to Reach USD 145 billion by 2033, Growing at 8.2% CAGR
🗞️ Source: OpenPR – 📅 2025-09-26
🔗 https://www.openpr.com/news/4199236/crm-saas-market-to-reach-usd-145-billion-by-2033-growing-at-8-2
🔸 Trump allies to control TikTok under new US deal
🗞️ Source: Bangkok Post – 📅 2025-09-26
🔗 https://www.bangkokpost.com/business/general/3111253/trump-allies-to-control-tiktok-under-new-us-deal
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📌 Disclaimer
This article mixes public sources, industry observation and a touch of AI drafting. It’s practical guidance, not legal advice. Always double-check contracts and payment methods before you work.