Why UK Facebook Ad Rates Climb While Mexico Stays Low

Right, let’s talk numbers. If you’re running Facebook ads from the UK in 2026, you’ve probably noticed your cost-per-thousand-impressions creeping up. Meanwhile, colleagues targeting Mexico are getting clicks for pennies. The gap isn’t small — we’re talking £8-12 CPM in Britain versus £1-3 in Mexico for similar creative. That difference changes everything about how you plan campaigns, allocate budget, and ultimately, whether your creative business stays profitable. I’ve spent the last eighteen months helping creators navigate exactly this disparity. The pattern is consistent: UK advertisers compete in a saturated, high-intent auction. Mexican inventory is cheaper but requires different creative, different messaging, and honestly, a different mindset. Let me walk you through what’s actually happening, why it matters for your specific situation, and how to make both markets work for you. ...

8 September 2026 Â· 10 min