South Korea's Ad Shift: UK Facebook Rates Drop in 2026
The notification pinged at 3 AM. Again. Naomi rolled over in her Leeds flat, the glow of her phone cutting through the darkness of her bedroom. Hoodie pulled up, eyes half-closed, she knew the rhythm by heart now. Check the stats. Feel the knot tighten in her chest. Wonder if this month鈥檚 rent would come from brand deals or her part-time barista shift. The Facebook Creator Studio dashboard told a story she鈥檇 watched unfold for weeks. CPM down 34% since January. Reach plummeting on posts that used to hit six figures. The comments section鈥攗sually buzzing with her signature mix of confident affirmations and vulnerable real-talk鈥攆elt quieter. Algorithm changes? Seasonal dip? Or something bigger she couldn鈥檛 see from her bedroom desk? ...