UK creators: land Korean brand deals on Xiaohongshu
💡 Why UK creators should care about Xiaohongshu (and Korean brands) If you’re a UK creator hunting for durable partnerships, don’t sleep on Xiaohongshu (aka RED). It’s where young Chinese consumers discover products, and South Korean brands — from beauty to fashion to F&B — use the platform to seed trends and test product-market fit. Tourism Malaysia even called out Xiaohongshu’s influence on travel and purchase behaviours, noting the platform’s huge audience (over 300 million monthly active users) — that kind of reach matters when brands want measurable buzz in Greater China. ...