UK creators: reach Malta brands on Josh — quick wins
💡 Why UK creators should care about Malta brands on Josh Short version: Malta brands (think regional malt drinks, local FMCG, hospitality chains) are leaning hard into short-form authenticity. Malta Guinness’s “Real in Every Way” campaign shows how a brand can turn everyday people and honest stories into shareable social energy — influencer Asherkine’s Instagram posts amplified that movement and made the campaign feel genuinely local and relatable (Guinness Nigeria statements referenced). ...