Norway's Ad Rates Shake Up UK Twitter Strategy 2026
You’re scrolling Twitter at 11 PM in your Manchester flat, watching another week of £0.80 CPMs roll in. Meanwhile, a creator in Oslo with half your followers is pulling £4.20. Same platform. Same content format. Different postal code. The gap isn’t magic. It’s maths — and the maths is public if you know where to look. Norway consistently ranks in the global top five for Twitter ad revenue per mille. The UK sits comfortably mid-table. For a UK-based creator building a “velvet-dark” aesthetic brand around luxurious feminine mystery, that difference represents thousands in missed revenue annually. Not because your content is weaker. Because the advertisers bidding on your impressions have different budgets, different conversion values, and different lifetime customer calculations. ...