Snapchat Ad Rates Dip: What UK Creators Need to Know
Right, let’s have a proper chat about the elephant in the room. If you’re a creator on Snapchat in the UK right now, you’ve likely noticed the CPMs (cost per mille, or what you earn per thousand views) looking a bit… anaemic. It’s that familiar sinking feeling when you check your insights and the numbers don’t match the effort you’ve poured into your Stories and Spotlight reels. As someone who spends every day analysing platform shifts for creators at BaoLiba, I want to break down why this is happening, what the Dutch market dynamics have to do with your UK earnings, and—most importantly—how you build a revenue stream that doesn’t collapse when the ad market sneezes. ...