TikTok Ad Rates Drop in US: What UK Creators Must Know Now
You are standing in your half-renovated holiday home somewhere in the UK, phone in hand, watching the numbers on your last TikTok campaign settle lower than you budgeted for. The views were there. The engagement looked decent. But the payout? It barely covers the paint you bought for the guest bedroom. If you are a creator in the UK relying on US ad demand to fund your next project, the last few weeks have felt like a cold snap in November. ...