UK Twitter Ads Plummet: What Creators Must Know
The notification pinged at 3 AM. Another month, another revenue drop. For the third quarter running, the ad share cheque from X barely covered the cost of the ring light I bought in January. I stared at the dashboard, the graph a slow bleed from £2,400 to £1,100 to £680. Same impressions. Same engagement rate. Half the money. If you are building on X in the UK right now, you have felt it too. The platform still calls it “ad revenue sharing,” but the maths no longer works for creators who treat this as a business rather than a hobby. The question is not whether the rates will recover. The question is what you do while they don’t. ...