Looking to crack the Turkish market via Instagram? As a UK-based advertiser or content creator, tapping into Turkey’s booming influencer scene is a no-brainer. With over 10 million active Instagram users in Turkey alone, the potential reach is massive. But who are the top dogs you want in your collab list? And how do you navigate the payment, legal, and cultural landscape from the UK side?
In this article, we’ll break down the top 10 Instagram influencers in Turkey you should team up with, plus insider tips on working with them from the UK. By May 2025, with cross-border influencer marketing hotter than ever, here’s your real-deal guide to getting those campaigns nailed.
📢 Why Turkey and Instagram Make a Killer Combo
Turkey is a sweet spot for brands wanting to bridge Europe and Asia, and Instagram (or “stagram” in some local slang) is king here. Turkish users are highly engaged, especially with lifestyle, fashion, tech, and travel content. For UK advertisers, this means authentic influencer partnerships can drive serious ROI — but only if you pick the right faces and respect local nuances.
💡 Top 10 Instagram Influencers in Turkey You Can’t Miss
Here’s a handpicked list of Turkey’s crème de la crème Instagram creators, covering various niches. These folks have millions of followers and a proven track record working with international brands:
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Danla Bilic (@danlabilic) – Beauty queen with a cheeky vibe, perfect for cosmetics and skincare brands targeting young adults.
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Orkun Işıtmak (@orkunisitmak) – Comedy and entertainment guru, ideal for lifestyle products or tech gadgets.
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Merve Özkaynak (@merveozkaynak) – Lifestyle and family content creator, great for home goods and parenting brands.
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Kerimcan Durmaz (@kerimcandurmaz) – Fashion and nightlife influencer, often setting trends in Turkey’s urban scene.
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Cemre Solmaz (@cemresolmaz) – Dance and youth culture influencer, awesome for sportswear and music-related campaigns.
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Neslihan Yeldan (@neslihan_yeldan) – Actress with a massive fanbase, suitable for luxury brands or mainstream consumer goods.
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Burak Özdemir (@cznburak) – Food influencer known worldwide for his giant portions and charismatic cooking videos.
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Elvin Levinler (@elvinlevinler) – Travel and adventure content creator, perfect for tourism boards and outdoor brands.
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Aslı Bekiroğlu (@aslibekiroglu) – Actress and lifestyle influencer, good for fashion and beauty campaigns.
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Hakan Sabancı (@hakansabanci) – Entrepreneur and socialite, a magnet for premium and luxury lifestyle brands.
📊 How UK Advertisers Can Work Smoothly With Turkish Influencers
Payment and Currency
Most Turkish influencers expect payments in Turkish Lira (TRY), but many are comfortable with Euros or US Dollars. From the UK, paying via international platforms like Wise or Payoneer minimises fees and currency exchange hassles. Always clarify payment terms upfront to avoid awkward back-and-forths.
Legal and Compliance
Turkey has strict advertising laws, especially related to disclosures. Influencers must clearly tag sponsored posts with #Reklam or #Sponsored. UK advertisers should ensure contracts comply with both UK and Turkish regulations, including GDPR for data privacy and marketing claims. Using platforms like BaoLiba helps streamline compliance with local rules.
Collaboration Styles
Turkish influencers love creative freedom but value clear briefs and timely payments. Given the time difference (Turkey is 2-3 hours ahead of the UK), schedule meetings accordingly. Video calls work best, and WhatsApp or Telegram are commonly used for quick comms.
❗ People Also Ask
Who are the most popular Instagram influencers in Turkey right now?
As of May 2025, influencers like Danla Bilic, Orkun Işıtmak, and Burak Özdemir lead the pack with multi-million followings, spanning beauty, entertainment, and food niches.
How do UK brands pay Turkish influencers?
Most UK brands use international payment platforms like Wise or Payoneer to transfer funds in TRY or USD. Contracts usually specify payment milestones and currency to avoid confusion.
What should UK advertisers watch out for when working with Turkish influencers?
Key points are ensuring clear sponsored content disclosure (#Reklam), respecting cultural sensitivities, and aligning campaign goals with influencer style to maintain authenticity.
💡 Insider Tips: Boost Your Turkey Instagram Collabs’ Success
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Localise content: Even if your brand is UK-based, have influencers use Turkish language and culturally relevant references. This boosts engagement and trust.
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Use BaoLiba’s platform: It connects UK advertisers with vetted Turkish influencers, handling contracts, payments, and compliance like a boss.
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Monitor analytics: Track reach, engagement, and conversions closely. Turkish Instagram audiences can be highly responsive, but only if the content feels genuine.
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Leverage Stories and Reels: These formats dominate Instagram in Turkey. Influencers skilled in short-form video can seriously amplify your message.
📢 Marketing Trends in the UK and Turkey for 2025
In May 2025, cross-border influencer marketing is evolving fast. UK brands are investing more in emerging markets like Turkey due to high social media penetration and a young, tech-savvy population. The trend leans heavily on micro and nano influencers for niche targeting, but the big players listed above remain essential for mass reach.
Payment tech and legal frameworks are also tightening, pushing advertisers to use professional platforms (again, shoutout to BaoLiba) to keep everything tidy and transparent.
Final Thoughts
If you’re a UK advertiser or content creator wanting to scale your brand in Turkey, collaborating with the top 10 Instagram influencers listed here is your golden ticket. Respect the local payment methods, get your legal ducks in a row, and embrace Turkey’s vibrant social media culture.
BaoLiba will continue updating you on United Kingdom influencer marketing trends and best practices, so keep an eye on our blog for the freshest intel and real-world hacks.
Ready to dive in? The Turkish Instagram scene is ripe for the taking — don’t sleep on it!
