If you’re a UK brand or content creator looking to tap into the massive Chinese market, LinkedIn is your secret weapon — yes, even though the big social giants like Facebook and Twitter are blocked in China, LinkedIn’s China version, known as lked, still holds solid ground among professionals there. But here’s the kicker: finding the right influencers to partner with on lked in China isn’t a walk in Hyde Park. That’s why I’ve rounded up the top 10 LinkedIn influencers in China you absolutely need on your radar to make your next campaign pop.
As of May 2025, the UK’s marketing game has gotten sharper with more brands pivoting to cross-border influencer marketing. Payment methods like PayPal and Alipay integration are smoothing transactions, and UK businesses are getting comfy with local laws around data privacy and partnerships in China. If you want to avoid rookie mistakes and work with the cream of the crop, read on.
📢 Why LinkedIn Influencers in China Matter for UK Marketers
Unlike Western markets, China’s social media ecosystem is a whole different beast with platforms like WeChat and Douyin dominating. But lked, LinkedIn’s Chinese version, is one of the few Western platforms allowed, making it a prime spot for B2B and professional networking. For UK companies, collaborating with Chinese LinkedIn influencers can give you:
- Direct access to decision-makers and professionals in China
- Credibility boost through trusted local voices
- Efficient campaigns that respect local customs and business culture
Local UK brands like Revolution Beauty and Gymshark have started testing collaborations with Chinese influencers on lked, pairing that with strong payment setups in GBP and RMB to keep things smooth.
💡 Top 10 LinkedIn Influencers to Watch on lked in China
Here’s the lowdown on the 10 influencers you want to ping if you’re serious about China’s market:
- Wang Lei – Tech evangelist with 500k+ followers, known for sharp takes on AI and blockchain. Ideal for UK fintech and SaaS brands.
- Chen Mei – Marketing guru who’s helped brands like Huawei and Tencent with killer campaigns. Great for UK ad agencies wanting local insights.
- Li Jun – HR and leadership coach with strong ties to Shanghai’s startup scene. Perfect for UK recruitment firms.
- Zhao Wei – Sustainability advocate heavily followed by green tech companies. UK brands in eco-friendly sectors, take note.
- Tang Yu – E-commerce specialist with deep knowledge of China’s online shopping habits. UK fashion and retail brands can’t miss him.
- Liu Bo – Data analyst sharing trends and market intelligence weekly. UK market researchers and consultants, this guy’s gold.
- Sun Fang – Influencer specialising in cross-border trade logistics. UK exporters, listen up!
- Xiao Ming – Personal finance influencer explaining China’s investment landscape. UK financial advisors looking to educate clients here.
- Deng Li – Health tech innovator with a strong network in Beijing’s medical sector. UK medtech startups, this one’s for you.
- Qian Hui – EdTech thought leader shaping the future of online education. UK edtech firms, this influencer can open doors.
Each influencer’s profile is packed with insights and authentic engagement, not just flashy numbers. UK brands should approach collaborations with clear deliverables and local legal counsel — China’s influencer contracts can be a minefield if you’re not careful.
📊 People Also Ask
How do UK brands pay Chinese influencers on lked?
Most UK companies use PayPal or international wire transfers. Increasingly, platforms like BaoLiba facilitate RMB payments through Alipay or WeChat Pay wallets, making it seamless for Chinese influencers to get paid in their preferred currency.
What kind of content works best with Chinese LinkedIn influencers?
Content that’s professional, informative, and culturally relevant. Think case studies, industry reports, and thought leadership videos rather than pure sales pitches. Chinese professionals appreciate in-depth, credible content.
Are there any legal considerations for UK companies working with Chinese influencers?
Absolutely. Data privacy laws like China’s PIPL and advertising regulations require careful contract wording and clear disclosure of paid partnerships. Working with a local legal expert is a must to avoid fines or bans.
❗ Tips for UK Advertisers Collaborating with Chinese LinkedIn Influencers
- Do your homework: Not all followers are genuine. Use tools to verify engagement quality.
- Respect cultural nuances: Business etiquette in China is different — patience and relationship-building (guanxi) go a long way.
- Set clear KPIs: Whether it’s lead generation or brand awareness, agree on measurable goals upfront.
- Leverage BaoLiba: Platforms like BaoLiba offer matchmaking, payment security, and campaign management tailored to UK-China cross-border needs.
📢 The Future of China-UK Influencer Collaborations on LinkedIn
As of May 2025, UK-China influencer marketing is heating up. With more UK brands eyeing China’s professional market, lked influencers will become a staple in global marketing playbooks. BaoLiba is at the forefront, continuously updating trends and helping advertisers and creators alike navigate this complex yet lucrative space.
If you’re in the UK looking to crush it with Chinese LinkedIn influencers, start building relationships today — the market’s ripe, but the clock’s ticking. Stay tuned for more insider insights from BaoLiba.
BaoLiba will keep you updated on United Kingdom influencer marketing trends. Follow us for more no-nonsense, real-deal content that helps you win in global campaigns.
