If you’re a UK brand or creator looking to tap into Thailand’s vibrant Pinterest scene, you’ve landed in the right spot. Pinterest might not be the first platform that pops into your mind when thinking about Southeast Asia, but trust me, Thailand’s Pinterest game is strong—and growing fast. As of May 2025, with the UK marketing trends leaning heavily towards visual content and influencer collaborations, teaming up with top Thai Pinterest influencers can open fresh doors for your brand.
Whether you’re a fashion label in London, a travel agency in Edinburgh, or a beauty startup in Manchester, knowing who to connect with in Thailand’s Pinterest ecosystem can seriously up your global reach. Let’s dive into the top 10 Pinterest influencers in Thailand you should be eyeballing right now.
📢 Why Thailand and Pinterest Matter for UK Advertisers
First off, why Thailand? It’s one of Southeast Asia’s digital front-runners with over 50 million active internet users. Thai consumers are mobile-savvy, trend-conscious, and Pinterest is increasingly becoming their go-to for lifestyle inspiration—from home décor and fashion to food and travel.
For UK advertisers, this is golden. Not only do you get access to a young, engaged audience, but the payment and collaboration processes have become smoother with platforms like BaoLiba facilitating cross-border influencer marketing. Plus, the Thai Baht’s current exchange rate against GBP means your marketing budget can stretch further.
💡 How UK Brands Can Work with Thai Pinterest Influencers
Collaborating with Thai Pinterest influencers isn’t just about throwing money at them. You need to understand their style, audience, and content approach. Many Thai influencers blend local culture with global trends, making their boards a unique mix of East-meets-West aesthetics.
Payments typically go through PayPal or bank transfers, but it’s wise to confirm preferred methods upfront. Also, contracts should comply with both Thai and UK advertising standards to avoid any legal hiccups. Transparency is key—make sure the influencer discloses sponsored content according to ASA guidelines.
📊 Top 10 Pinterest Influencers in Thailand to Watch
Here’s the crème de la crème of Thai Pinterest influencers who can seriously boost your brand visibility:
-
@SawatdeeStyle – A go-to for Thai fashion and streetwear trends. Perfect if you’re in apparel or accessories.
-
@BangkokBites – Food lovers, this one’s for you. Their pins on Thai cuisine have a cult following.
-
@ChiangMaiChic – Home décor and lifestyle influencer blending Northern Thai aesthetics with modern design.
-
@ThaiTravelTales – Travel and adventure boards that inspire wanderlust. Great for UK tour operators.
-
@BeautyBangkok – Skincare and beauty guru tapping into K-beauty and Thai wellness products.
-
@GreenLivingTH – Sustainability-focused influencer promoting eco-friendly products and lifestyle.
-
@ThaiTechTrends – For brands in gadgets or apps, this influencer showcases the latest in tech.
-
@StreetArtTH – Urban art and culture, ideal if you’re targeting a younger, creative audience.
-
@MommyInThailand – Parenting and family lifestyle content, a niche but highly engaged demographic.
-
@FitThaiLife – Fitness and wellness influencer sharing workouts, nutrition, and motivation.
❓ People Also Ask
How can UK brands ensure effective collaboration with Thai Pinterest influencers?
Start with thorough research—understand the influencer’s audience and content style. Use platforms like BaoLiba to facilitate communication, contracts, and payments, ensuring compliance with UK advertising laws. Always set clear KPIs and maintain open dialogue throughout the campaign.
What type of content performs best on Pinterest in Thailand?
Visuals that combine vibrant colours, local culture, and practical tips tend to do well. Think recipe pins, DIY home décor, fashion lookbooks, and travel guides. Authenticity and storytelling also resonate strongly with Thai audiences.
Are there any legal considerations for influencer marketing between the UK and Thailand?
Yes, both countries have regulations around advertising disclosures and consumer protection. UK advertisers must comply with ASA rules, while also respecting Thailand’s laws on endorsements. Contracts should clearly state these obligations to avoid penalties.
💡 Pro Tips for Maximising Your Pinterest Campaign in Thailand
-
Localise Your Messaging: Don’t just translate—adapt your content to Thai culture and trends.
-
Leverage Seasonal Events: Thai New Year (Songkran) and Loy Krathong are perfect themes for campaigns.
-
Mix Paid and Organic: Combine influencer pins with promoted pins to boost reach.
-
Track Performance: Use Pinterest Analytics and influencer reports to optimise campaigns in real time.
-
Engage UK Audiences Simultaneously: Cross-promote content on UK platforms like Instagram and TikTok for a broader funnel.
📢 Final Thoughts
Thailand’s Pinterest influencers offer a unique blend of creativity and local insight that UK advertisers can’t afford to miss in 2025. Whether you’re launching a new product or testing international waters, these 10 influencers bring serious clout and authentic engagement.
BaoLiba will continue updating you on UK influencer marketing trends and global opportunities. Stay tuned and let’s keep crushing it together.
