If you’re a UK brand or creator looking to break into the Thai market or simply want to expand your Pinterest game with some local flavour, teaming up with the right influencers is a no-brainer. Thailand’s Pinterest scene is buzzing, and as of May 2025, the demand for authentic, localised content is sky-high. But with over 10 million active monthly users in Thailand, who are the real deal? Let’s cut through the noise and talk about the top 10 Pinterest influencers in Thailand you should be tapping for your next campaign.
📢 Why Pinterest and Why Thailand
Pinterest might not be the first platform that pops into your head when you think about Thailand, but trust me, it’s growing fast. Thai users love Pinterest for fashion inspo, home decor ideas, travel tips, and food recipes – all areas where influencers shine. For UK advertisers, this means a golden opportunity to reach a highly engaged audience with strong purchase intent.
Plus, Thailand’s influencer marketing space is less saturated than Instagram or TikTok, so your brand stands a better chance of cutting through. Payment-wise, most Thai influencers are open to deals paid via PayPal or direct bank transfers in GBP or THB, making transactions smooth for UK brands.
💡 How UK Brands Can Work with Thai Pinterest Influencers
Before we dive into the list, a quick heads-up for UK marketers: keep your campaigns culturally relevant. Thai audiences appreciate respect for local customs and trends. Collaborating with influencers who understand how to blend Thai culture with global trends is key—no one wants cringe content.
Also, consider legal frameworks on both ends. Thailand’s Personal Data Protection Act (PDPA) is strict about user data, and UK brands need to ensure compliance with GDPR when targeting Thai consumers. Transparent influencer partnerships with clear disclosures are non-negotiable.
📊 Top 10 Pinterest Influencers to Watch in Thailand
1. @ThaiStyleQueen
A powerhouse in fashion and lifestyle, she’s nailed Pinterest with over 2 million followers. UK brands like ASOS have already seen great traction collaborating with her to showcase sustainable fashion lines.
2. @BangkokBites
Foodies, this one’s for you. BangkokBites pins drool-worthy street food recipes and restaurant reviews. Perfect for UK food brands wanting a taste of Thai street cred.
3. @SiamTravels
Travel influencer with a knack for uncovering hidden gems across Thailand. UK travel agencies have partnered with him to push bespoke tours—results? Solid bookings.
4. @DecorByNok
Home decor and interior design guru focussing on modern Thai aesthetics. Her boards are a favourite among UK furniture brands expanding into Asia.
5. @FitThaiLife
Fitness influencer blending traditional Thai wellness with modern workouts. Great for health brands looking to connect authentically with Thai fitness fans.
6. @ThaiBeautySecrets
Beauty and skincare influencer who’s cracked the code on natural Thai ingredients. UK cosmetics companies find her collaborations highly credible.
7. @EcoThaiLiving
Sustainability advocate sharing tips on eco-friendly living in Thailand. Essential for green UK brands wanting to build trust in this market.
8. @ThaiCraftsman
Showcases traditional Thai handicrafts with a modern twist. Perfect for UK luxury brands looking for artisan collaborations.
9. @UrbanThaiStyle
Streetwear and urban culture influencer gaining major traction among Thai youth. UK streetwear labels should bookmark him.
10. @MomLifeThailand
Parenting and lifestyle influencer offering content for young Thai families. UK baby product companies have reported good ROI from her pins.
❓ People Also Ask
What makes Pinterest influencers in Thailand different from other platforms?
Thai Pinterest influencers tend to focus more on evergreen content like recipes, DIY, and style guides, which have a longer shelf life than quick TikTok clips. This makes collaborations more sustainable and ROI more measurable.
How do UK brands pay Thai Pinterest influencers?
Most influencers prefer PayPal or direct bank transfers in GBP or Thai Baht. Contracts typically include clear deliverables and timelines, with payment terms of 30-50% upfront.
Can UK brands target Thai audiences on Pinterest directly?
Yes, Pinterest Ads Manager allows geo-targeting by country, including Thailand. Combining paid campaigns with influencer partnerships maximises local reach and engagement.
📢 Final Thoughts
As Pinterest continues to grow in Thailand, tapping into the right influencers can seriously boost your brand’s visibility and credibility. These 10 influencers offer a fantastic mix of niches and audiences, giving UK brands a solid springboard into Thailand’s diverse market.
BaoLiba will keep updating the latest influencer marketing trends and opportunities for the United Kingdom. Stay tuned and follow us for more insider tips to win big in global influencer collaboration!
