If you’re a UK-based brand or creator looking to tap into Thailand’s booming digital scene, Pinterest is a goldmine you can’t afford to ignore. As of May 2025, Pinterest’s influence in Thailand is growing fast, and partnering with the right influencers can skyrocket your brand’s visibility and conversions. Forget generic influencer lists — today, I’m breaking down the top 10 Pinterest influencers in Thailand you should be working with, plus how to collaborate like a pro from the UK.
📢 Why Pinterest and Why Thailand
Pinterest isn’t just about pretty pictures — it’s a discovery platform where users actively seek new ideas, products, and trends. In Thailand, Pinterest usage has surged, especially among millennials and Gen Z, who love lifestyle, fashion, travel, and food content. For UK advertisers, this opens a gateway to a vibrant Southeast Asian market with strong buying power and a keen eye for quality.
Collaborating with Thai Pinterest influencers means you’re not only tapping into their follower base but also leveraging local cultural nuances. This is crucial because marketing in Thailand requires a deep understanding of local tastes, language subtleties, and online behaviour — things a UK-only campaign might miss.
💡 Who Are These Top 10 Thai Pinterest Influencers?
Here’s a no-fluff rundown of the top 10 Pinterest influencers in Thailand you want on your radar. These creators cover a wide range of niches and have proven engagement, making them perfect partners for UK brands aiming to expand in the region.
- Ploy Pichaya (@ploypichaya) – Fashion & Street Style
- Kanya Kanya (@kanyakanya) – Home Decor & DIY
- Niran Nira (@nirannira) – Food & Thai Recipes
- Mali Malinya (@malimalinya) – Travel & Adventure
- Fah Fahrr (@fahfahrr) – Beauty & Skincare
- Somchai Somchai (@somchaisomchai) – Tech & Gadgets
- Dao Daochai (@daodaochai) – Wedding & Events
- Benz Benzap (@benzbenzap) – Fitness & Wellness
- Mint Mintree (@mintmintree) – Parenting & Lifestyle
- Tida Tidarat (@tidatidarat) – Art & Illustration
These influencers don’t just post pretty pins; they create content that drives action. They understand how to marry Pinterest’s visual storytelling with local trends, which makes their boards a hotspot for engagement.
📊 How UK Brands Can Collaborate Effectively
Understand Payment Preferences
Thai influencers generally prefer payments via PayPal or direct bank transfer, but it’s smart to confirm upfront. The local currency is Thai Baht (THB), so budgeting and contracts must reflect currency exchange and any international transaction fees.
Legal & Cultural Considerations
Thailand’s advertising laws require clear disclosure of sponsorships — so transparency is king. Also, avoid controversial topics; Thai culture values respect and harmony, so tailor your messaging accordingly.
Collaboration Models
Common UK-Thai influencer partnership models include:
- Sponsored Pins: Paying influencers to create branded pins.
- Affiliate Marketing: Using trackable links to pay commission on sales.
- Product Gifting: Sending products for honest reviews, often paired with paid campaigns.
- Pinterest Boards Takeover: Letting influencers curate content on your official boards for a fresh, local touch.
📢 People Also Ask
How can UK brands find Pinterest influencers in Thailand?
Start with platforms like BaoLiba, which specialise in cross-border influencer marketing. Also, dive into Pinterest’s own search and analytics tools to spot trending Thai creators in your niche.
What content works best on Pinterest for the Thai market?
Lifestyle, food, travel, and beauty content resonate the most. Pins that incorporate vibrant visuals, local language, and easy-to-follow guides or recipes tend to perform well.
Is it cost-effective to collaborate with Thai Pinterest influencers from the UK?
Absolutely. Compared to Western influencers, Thai creators offer competitive rates with high engagement. Plus, you get access to a rapidly growing market with a young, digital-savvy audience.
💡 Real-World Example
Take Lush UK, a brand known for ethical beauty products. When they wanted to enter the Thai market, they partnered with Fah Fahrr, a top Thai beauty influencer on Pinterest. Fah’s skincare tutorials featuring Lush products boosted brand awareness locally and drove e-commerce sales through affiliate links. The campaign also respected Thai cultural norms, which made the brand feel authentic and trustworthy.
❗ Risks to Watch Out For
- Language Barriers: Even if your influencer is bilingual, always get translations checked by a native speaker to avoid awkward phrasing.
- Content Authenticity: Thai audiences can sniff out fake endorsements. Ensure influencers genuinely like your product.
- Payment Delays: Agree on payment terms before work begins; delays can sour relationships quickly.
📊 Wrapping It Up
Partnering with the top 10 Pinterest influencers in Thailand is a smart move for any UK advertiser wanting to expand their footprint in Southeast Asia. By understanding local trends, cultural nuances, and preferred collaboration methods, you’ll get more bang for your buck and build lasting brand love.
According to data from May 2025, Pinterest’s role in Thailand’s influencer marketing is only set to grow, so jump in now while the market is still ripe.
BaoLiba will keep updating the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned for more insider tips and hands-on advice!
