If you’re a UK-based brand or content creator looking to crack the Thailand market, Pinterest is an absolute goldmine you can’t afford to ignore. As of May 2025, Pinterest’s influence in Southeast Asia is booming, and Thailand is right in the thick of it. The platform’s visual-first approach fits perfectly with lifestyle, fashion, food, and travel niches — all hot tickets for Thai audiences.
But here’s the kicker: you don’t have to start from scratch. Teaming up with the right Thai Pinterest influencers can save you a ton of time and cash, while boosting your brand’s authenticity. So, here’s my no-BS list of the top 10 Pinterest influencers in Thailand you need on your radar.
Why Pinterest and Why Thailand?
Pinterest is a bit of a sleeper hit in the UK marketing scene — it’s not as hyped as TikTok or Instagram, but the platform drives some of the highest intent traffic out there. People come to Pinterest looking for ideas, inspiration, and products, which means conversion rates can be seriously juicy.
Thailand is a gateway to the wider ASEAN market and has a vibrant social media culture. Brits who want to sell skincare, fashion, travel packages, or even tech gadgets to Thai consumers need to think local — and that means speaking the language of the influencers who already hold sway.
📢 2025 UK Marketing Trends and Thailand
According to data from May 2025, UK brands are increasingly investing in cross-border influencer marketing, with a particular focus on Southeast Asia. Payment-wise, most partnerships are settled in GBP via PayPal or direct bank transfer — simple and safe for both sides.
UK marketers prefer transparent contracts and clear deliverables, respecting Thailand’s unique cultural nuances, such as the importance of politeness and indirect communication. Brands like ASOS and Boots have already tested the Thai influencer waters with mixed success; the secret sauce is partnering with creators who know the local scene inside out.
💡 The Top 10 Pinterest Influencers to Work with in Thailand
Here’s the rundown of who’s killing it on Pinterest in Thailand right now — a mix of lifestyle, fashion, food, and travel creators who can amplify your brand message.
1. @ThaiStyleQueen
Specialises in street fashion and local trends, with over 500k followers. Her boards are a treasure trove of outfit ideas and shopping guides, perfect for UK clothing brands wanting to test Thai waters.
2. @BangkokBites
Foodies, listen up. This influencer nails Thai street food and recipes with a visual flair that Pinterest users drool over. Great fit if you’re pushing kitchenware, food delivery, or culinary experiences.
3. @TravellingTukTuk
Travel influencer focusing on hidden gems around Thailand. Collaborate here if you’re in the tourism or hospitality biz; their audience trusts their recommendations big time.
4. @ThaiBeautySecrets
A skincare and wellness guru who blends traditional Thai remedies with modern products. UK brands like The Ordinary or Elemis would click well here.
5. @ChiangMaiChic
Lifestyle boards combining rustic charm and urban living in Northern Thailand. Ideal for brands targeting expats or digital nomads looking at Thailand as a base.
6. @EcoFriendlyThai
Sustainability is huge globally, and this influencer champions eco-friendly products and lifestyles, a great match for UK brands with green credentials.
7. @ModernThaiHome
Interior design and homeware, showcasing Thai-style aesthetics with a modern twist. Perfect for UK home decor brands wanting to tap into Thailand’s growing middle-class market.
8. @ThaiCrafted
Focuses on traditional Thai arts and crafts. If your brand is about authenticity and heritage, these boards resonate well with niche audiences.
9. @FitnessBangkok
Health and fitness influencer with a strong following among urban Thais. Great if you’re selling activewear or wellness supplements.
10. @SweetThaiLife
Covers everything from desserts to lifestyle hacks, appealing to young Thai women and millennials. UK beauty and lifestyle brands should take note here.
📊 People Also Ask
How do UK advertisers collaborate with Thai Pinterest influencers?
Most UK advertisers approach collaborations through influencer marketing platforms like BaoLiba, negotiate fees in GBP, and use contracts that specify content types, timelines, and usage rights. Payment is usually via PayPal or bank transfer to keep things smooth.
What kind of content works best on Pinterest in Thailand?
Visual storytelling with a strong local flavour performs best — think vibrant photos, DIY tutorials, recipes, and travel guides tailored to Thai culture and trends. Pins with clear calls-to-action also drive better engagement.
Are Pinterest influencers in Thailand expensive to work with?
Compared to Western markets, Thai influencers generally offer competitive rates. Top-tier creators might charge a premium, but many micro-influencers deliver excellent ROI. It all boils down to your campaign goals and budget.
❗ Pitfalls to Avoid
Watch out for cultural faux pas — Thailand values respect and subtlety, so avoid aggressive sales pitches or controversial topics. Also, verify influencer authenticity; fake followers are an issue worldwide, and Pinterest is no exception.
Final Thoughts
If you’re serious about cracking Thailand via Pinterest in 2025, these 10 influencers are your shortcut to relevance and reach. UK brands need to blend local insights with digital savvy to make the most of this booming market. BaoLiba will keep updating the UK influencer marketing scene, so stay tuned for more insider tips and fresh collaborations.
Ready to roll? Dive into the Thai Pinterest scene and watch your brand story unfold in ways you never imagined.
