If you’re a UK brand or creator eyeing the Thai market, teaming up with the right Pinterest influencers can be a game changer. Pinterest’s visual-first approach blends perfectly with Thailand’s booming lifestyle, fashion, and travel scenes, making it a goldmine for brand exposure. As of May 2025, Pinterest continues to grow globally, and Thailand is no exception, with local creators gaining serious traction.
In this article, I’ll walk you through the top 10 Pinterest influencers in Thailand you should be collaborating with, especially if you want to crack into the Thai audience from the UK. Whether you’re a beauty brand, travel company or lifestyle app, these creators bring authentic engagement and local flair you won’t find elsewhere.
📢 Why Pinterest and Why Thailand
Pinterest isn’t just a mood board platform anymore — it’s a serious sales driver. In the UK, marketers have long tapped into Pinterest’s power for home decor, fashion, and recipe niches. But Thailand’s Pinterest scene is on the rise, blending vibrant culture with highly visual content that resonates globally.
Working with Thai influencers on Pinterest lets you tap into a deeply engaged audience who trust local creators for product recommendations. Plus, Thailand’s young, digital-savvy crowd loves sharing lifestyle tips and travel hacks, making them prime for influencer marketing.
💡 How UK Brands Collaborate with Thai Pinterest Influencers
From my experience working with UK advertisers, here’s the quick lowdown on collaboration style:
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Payment Methods: Most Thai influencers prefer payments via PayPal or direct bank transfers in GBP or USD, but some also accept local currency (THB) via platforms like Wise or Revolut for lower fees.
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Contracts & Legal: UK brands should ensure contracts cover content rights, exclusivity, and FTC disclosure compliance. Thailand’s influencer marketing regulations are evolving, so clear terms avoid headaches.
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Content Style: Authenticity rules. Thai influencers mix traditional aesthetics with modern trends — think street fashion meets temple vibes. Visual storytelling is key on Pinterest, so brief your creator accordingly.
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Platforms: While Pinterest is primary here, many influencers cross-post on Instagram and TikTok, offering multi-platform campaigns. This can boost reach if your budget allows.
📊 Top 10 Pinterest Influencers in Thailand to Watch
Here’s the cream of Thailand’s Pinterest crop, ranked by follower engagement, niche relevance, and collaboration readiness:
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@ThaiWanderlustLife
A travel and lifestyle influencer sharing stunning shots of Thailand’s hidden gems. Perfect for UK travel brands targeting Thai tourists or expats. -
@BangkokStyleBabe
Fashion-forward with a streetwear twist, she blends Bangkok’s urban scenes with global trends. Great for apparel and beauty collaborations. -
@EatThaiNow
Foodie alert! This creator pins drool-worthy Thai recipes and street food finds. Ideal for UK food brands or kitchen appliance marketers. -
@WellnessWithNok
Health and wellness guru focusing on yoga, meditation, and herbal remedies. UK wellness brands can find a solid local voice here. -
@CraftedInChiangMai
Showcases handmade crafts and local artisans from northern Thailand. Perfect for UK brands into sustainable and ethical products. -
@ModernThaiHome
Interior decor influencer blending contemporary style with Thai design elements. UK homeware brands should take note. -
@SawasdeeBeauty
Beauty and skincare influencer focusing on natural Thai products. Great match for UK clean beauty brands. -
@ThaiTechTrends
Tech-savvy creator highlighting gadgets and apps popular in Thailand. Ideal for UK tech startups eyeing the APAC region. -
@FestivalVibesTH
Pins vibrant festivals and cultural events across Thailand. UK event companies or travel agencies could benefit big time. -
@EcoTravellerTH
Sustainability-focused travel influencer promoting eco-friendly tourism in Thailand. Perfect for UK eco brands or tour operators.
🧐 People Also Ask
What makes Pinterest influencers in Thailand unique?
Thai Pinterest influencers blend deep cultural roots with modern lifestyle trends, creating highly engaging, authentic content that appeals to both local and international audiences.
How do UK brands typically pay Thai influencers?
Most UK brands use PayPal or international bank transfers in GBP or USD, sometimes via currency exchange services like Wise to reduce fees.
Is Pinterest effective for influencer marketing in Thailand?
Absolutely. As of May 2025, Pinterest’s visual discovery format aligns well with Thailand’s booming lifestyle and travel niches, making influencer campaigns highly effective.
❗ Risks to Watch Out For
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Cultural Sensitivity: Make sure your campaign respects Thai cultural nuances to avoid backlash.
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Copyright & Content Rights: Nail down content ownership clearly in contracts to prevent reuse disputes.
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Fake Followers: Some accounts may inflate follower numbers—request engagement stats to verify.
Final Thoughts
If you’re a UK advertiser or content creator looking to tap into Thailand’s vibrant Pinterest scene, these 10 influencers offer an authentic, high-engagement way in. Their mix of local knowledge, visual storytelling, and multi-platform presence can help you build brand trust and drive conversions.
Remember, as of May 2025, the influencer marketing landscape is shifting fast. BaoLiba will keep updating you on the latest United Kingdom and global influencer trends, so keep an eye on us for fresh insights.
Ready to dive into Thai Pinterest influencer marketing? Start with these creators and watch your brand’s reach soar.
