If you’re an advertiser or content creator based in the United Kingdom, looking to crack the Nordic market, Sweden’s Snapchat scene is an untapped goldmine. As of 2025 May, Snapchat remains a key player in social engagement in Sweden, especially among the younger crowd who are notoriously picky about ads and collaborations. Knowing the right influencers can make or break your campaign — so let’s cut the fluff and get straight to the point.
This isn’t some fluffy listicle. It’s a practical guide tailored for UK brands and influencers who want to work with the best Swedish Snapchat stars — from fashionistas to fitness gurus. We’ll also sprinkle in some local marketing insights, payment tips, and legal dos and don’ts to help you navigate cross-border influencer collabs like a pro.
📢 Why Snapchat and Why Sweden
Snapchat still holds strong appeal in Sweden. Unlike Instagram or TikTok, Snapchat’s ephemeral content creates a sense of exclusivity and real-time connection. For UK brands targeting Gen Z and millennials in Sweden, teaming up with Snapchat influencers is a smart move.
Sweden’s top Snapchat influencers are not just content creators; they’re micro-celebrities with clout over lifestyle, tech, gaming, and fashion niches. Their followers trust their recommendations more than traditional ads, which means higher engagement and conversion rates for your campaigns.
💡 How UK Advertisers Can Work with Swedish Snapchat Influencers
When you’re working across borders, remember:
- Payments: Use GBP but offer options like PayPal or Wise for smooth transfers in SEK (Swedish Krona). Avoid clunky bank transfers that eat into your budget.
- Contracts: Swedish law is pretty straightforward but strict on influencer disclosures. Make sure sponsored content is clearly marked to stay on the right side of both UK and Swedish regulations.
- Communication: English works well with most Swedish influencers, but a few native phrases or local slang can go a long way in building rapport.
Brands like ASOS and Gymshark have nailed influencer marketing in Sweden by combining Snapchat campaigns with other platforms like Instagram and TikTok for cross-channel impact.
📊 Top 10 Snapchat Influencers You Should Collaborate With in Sweden
Here’s a no-BS list of the top 10 Swedish Snapchat influencers, ranked by engagement, authenticity, and niche relevance as of 2025 May:
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Felicia Bergström (@feliciabergstrom)
Fashion queen with a massive following in Sweden and beyond. Perfect for UK brands in apparel and beauty. Expect high engagement on seasonal collections. -
Arvid Holm (@arvidholm)
Fitness coach and wellness guru. Great for health supplements, activewear, and lifestyle brands aiming at Sweden’s health-conscious youth. -
Nora Andersson (@norasecret)
Lifestyle and travel influencer with a knack for storytelling. Ideal for UK travel agencies or local experiences marketing. -
Johan Lundqvist (@johanlundqvist)
Gaming and tech buff with a loyal community. If you’re a UK tech startup or gaming brand, Johan is your guy. -
Elsa Svensson (@elsasvensson)
Environmental activist and eco-fashion advocate. Perfect if your brand aligns with sustainability and ethical products. -
Lukas Eriksson (@lukas_snap)
Comedy and meme creator. Collaborate for campaigns that need viral, shareable content. -
Maja Nilsson (@majanilsson)
Beauty and skincare expert. A go-to influencer for UK cosmetic brands entering the Swedish market. -
Oskar Jonsson (@oskarjonsson)
Foodie and chef influencer with a strong local vibe. Ideal for food and beverage brands targeting Sweden’s urban crowd. -
Sofia Karlsson (@sofiakarlsson)
Music and pop culture commentator. A good pick for UK entertainment brands and events. -
Erik Anders (@erikanders)
Outdoor and adventure influencer. Perfect for UK brands in outdoor gear, travel, and sports.
❗ People Also Ask
What makes Snapchat influencers in Sweden unique compared to other platforms?
Swedish Snapchat influencers excel at creating authentic, behind-the-scenes content that feels personal and less curated. This raw style resonates well with younger audiences who crave realness over polished ads.
How do UK brands handle payments when working with Swedish influencers?
Most Swedish influencers prefer digital payment methods like PayPal or Wise, which offer quick currency conversion from GBP to SEK and minimise fees. Always confirm preferred payment methods upfront.
Are there legal requirements for influencer marketing in Sweden?
Yes, Sweden enforces clear disclosure rules under the Swedish Consumer Agency. Influencers must visibly tag sponsored content to avoid being flagged for misleading advertising. UK brands must ensure compliance to avoid fines.
💡 Pro Tips for a Successful Snapchat Campaign in Sweden
- Blend content styles: Combine Snapchat stories with Instagram posts for fuller reach.
- Localise creatives: Use Swedish language or local references to boost relatability.
- Leverage micro-influencers: Smaller influencers often have higher engagement rates and are more cost-effective.
- Track with UTM codes: Always track traffic and conversions to measure ROI.
📢 Final Thoughts
Snapchat’s power in Sweden is no joke, and partnering with the right influencers is your shortcut to cracking this market. As of 2025 May, the social media landscape is evolving fast, but authentic, local voices remain king.
BaoLiba will continue to update you on the latest UK and Sweden influencer marketing trends. Keep an eye on our blog for more insider tips, case studies, and practical guides to make your global campaigns rock solid.
Ready to tap into Sweden’s Snapchat goldmine? Let’s get to work.
