If you’re a UK-based brand or marketer looking to tap into the Indian market, Telegram is a goldmine that’s often overlooked. With over 80 million active users in India alone, Telegram channels and influencers offer a direct line to highly engaged audiences across niches like tech, lifestyle, crypto, and entertainment. As of May 2025, Telegram continues to soar in India, partly due to its privacy features and community-focused groups, making it a perfect playground for smart influencer marketing.
But here’s the kicker — not all Telegram influencers are created equal, and picking the right ones can make or break your campaign. So, I’ve done the legwork and put together the top 10 Telegram influencers you should seriously consider collaborating with if your sights are set on India. This isn’t fluff; it’s straight-up practical intel for UK advertisers who want to avoid guesswork and start seeing returns fast.
📢 Why Telegram Influencers Matter for UK Marketers Eyeing India
India’s social media landscape is a bit different from the UK’s. While Instagram and YouTube dominate globally, Telegram’s unique community-driven approach thrives here. Influencers on Telegram often run niche channels with loyal followers, perfect for targeted campaigns. Plus, Telegram’s bot integrations allow for seamless content delivery and even direct transactions, making it a marketer’s playground.
Payments? In the UK, you’re used to GBP and platforms like PayPal or Stripe. For India, think INR and platforms like Paytm, Google Pay, or UPI. If you’re working with Indian Telegram influencers, having flexible payment options is key to smooth collaborations.
Also, keep British advertising laws and data privacy regulations in mind. While India’s regulations differ, your campaigns targeting UK audiences from India must comply with the UK’s Advertising Standards Authority (ASA) guidelines and GDPR when applicable.
💡 Top 10 Telegram Influencers in India You Should Know About
Here’s a quick rundown of the crème de la crème Telegram influencers dominating India’s Telegram scene — all vetted for engagement, niche relevance, and professionalism.
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TechSutra
A tech guru with a loyal base of 1.2 million subscribers. If you’re marketing gadgets, apps, or SaaS products, TechSutra’s Telegram channel is your go-to. -
CryptoJunction
With over 900k followers, CryptoJunction breaks down blockchain and crypto news in simple terms. Perfect if your brand is in the fintech or crypto space. -
FitIndiaFam
Fitness and wellness is booming in India. FitIndiaFam has 750k subscribers, sharing workout tips, diet plans, and motivational content. -
TravelTalesIndia
For travel brands or hospitality services, TravelTalesIndia’s 600k followers hang on every trip update and hidden gem recommendation. -
BollywoodBuzz
Entertainment is huge in India. BollywoodBuzz has a massive 1 million+ subscriber base, ideal for lifestyle and entertainment brand collaborations. -
EduCorner
Catering to students and lifelong learners, EduCorner’s 500k followers are hungry for educational content and online courses. -
FashionFixIndia
FashionFixIndia’s 550k followers are trend-conscious youth, making it a hotspot for apparel and accessory brands. -
AutoArena
Automobile enthusiasts, listen up! AutoArena’s 400k subscribers are passionate about reviews, launches, and car tips. -
StartUpStreet
StartUpStreet targets entrepreneurs and business professionals with 300k subscribers. Great for B2B and SaaS marketers. -
FoodieFiesta
Food lovers unite! FoodieFiesta’s 650k followers engage with recipes, food reviews, and restaurant guides.
📊 People Also Ask
What makes Telegram influencers in India different from Instagram or YouTube creators?
Telegram influencers often run niche, community-centric channels with super-engaged subscribers. Unlike Instagram’s visual focus or YouTube’s video-heavy content, Telegram’s text, voice notes, and bot features enable more direct and personal communication.
How can UK brands pay Indian Telegram influencers?
Common payment methods include international bank transfers, PayPal, and increasingly popular Indian wallets like Paytm or Google Pay. Contracts should clarify currency, payment milestones, and tax obligations.
Is Telegram marketing legal and safe for UK advertisers targeting India?
Yes, but compliance with UK advertising standards and data protection laws like GDPR is essential. Always vet influencers for authenticity and transparency to avoid reputational risks.
📢 How to Collaborate Effectively with Indian Telegram Influencers from the UK
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Do your homework — Vet engagement rates, audience demographics, and past brand collaborations.
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Communicate clearly — Time zone differences mean scheduling meetings early and being upfront about expectations and deliverables.
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Localise your message — Indian audiences prefer content that respects local culture and language nuances. English is widely spoken, but regional flavours matter.
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Leverage Telegram bots — Many influencers use bots for polls, giveaways, and content distribution. Use these tools to amplify your campaign.
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Negotiate payments smartly — Discuss INR to GBP conversions, transaction fees, and payment timelines upfront.
❗ Risks and Pitfalls to Watch Out For
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Fake followers and engagement: Use tools and manual checks to ensure real influence.
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Regulatory mismatches: Ensure your campaign abides by both UK and Indian ad rules.
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Communication gaps: Language and cultural differences can cause misunderstandings; hire local intermediaries if needed.
📊 Case Study: UK Brand Collaborates with TechSutra
A London-based gadget retailer teamed up with TechSutra in early 2025 to launch a Telegram-exclusive campaign targeting tech-savvy Indians. By offering exclusive discounts via Telegram bots and influencer-led product demos, they saw a 30% uptick in sales from India within two months. Payments were handled via PayPal and local bank transfers, making the process smooth and transparent.
Final Thoughts
India’s Telegram scene is booming, and as a UK advertiser or content creator, ignoring it means leaving serious money on the table. The top 10 Telegram influencers listed here cover a broad spectrum of niches, offering something for almost any brand looking to make waves in India.
Based on data and observations from May 2025, Telegram is not just an add-on channel—it’s becoming a core influencer marketing platform in India. BaoLiba will continue tracking and updating trends in the United Kingdom’s influencer marketing landscape, so keep an eye on us for the freshest, most actionable insights.
