If you’re a UK-based advertiser or content creator looking to tap into India’s booming digital market, Telegram is an absolute goldmine. While everyone’s buzzing about Insta and TikTok, Telegram quietly builds massive, engaged communities with influencers who know how to convert followers into paying customers. As of May 2025, the trend in the UK is clear: diversifying your influencer portfolio with Telegram influencers from India can seriously boost your cross-border campaigns.
Here’s the lowdown on the top 10 Telegram influencers in India you should be working with if you want to crack that market. We’ll cover their niches, follower vibes, and why they fit perfectly with UK-to-India brand collabs. Plus, some insider tips on payment methods, legal bits, and how to navigate the India (dia) influencer scene from the UK.
📢 Why Telegram and Why India
Telegram is huge in India, with over 200 million active users. It’s not just a messaging app; it’s a platform for content creators who run channels, groups, and bots that engage users daily. Unlike Instagram’s flashy surface, Telegram offers a deeper, more direct connection with followers — think real community vibes, less noise.
For UK brands or influencers, India represents a vast consumer base with rising digital spending and a growing appetite for content in English and local languages. Collaborating with the right Telegram influencers can get you authentic reach and higher ROI than more saturated platforms.
💡 How UK Advertisers Can Work with Indian Telegram Influencers
Before we dive into the top 10, here’s the quick rundown on collaborating from the UK:
- Payments: Most Indian influencers prefer UPI, Paytm, or direct bank transfers. However, platforms like PayPal and Wise are becoming common for international transactions. Ensure you factor in currency conversion from GBP to INR and potential fees.
- Contracts & Compliance: India’s influencer marketing is still evolving legally. Use clear contracts covering content scope, timelines, and payment terms. GDPR applies if you’re handling UK user data, so keep privacy rules tight.
- Content Style: Indian Telegram channels often mix English with Hindi or regional languages. Depending on your target, you might want bilingual content or English-only.
- Measurement: Telegram lacks native analytics like Instagram. Collaborate with influencers who can share engagement stats or use third-party tools for tracking.
📊 Top 10 Telegram Influencers in India You Need on Your Radar
1. @TechGuruIndia
Niche: Tech Reviews & Gadgets
Followers: 1.2M+
Why: Tech is massive in India, and @TechGuruIndia’s in-depth product reviews deliver high engagement. Perfect if you sell electronics or software services.
2. @BollywoodBuzz
Niche: Entertainment & Celeb News
Followers: 900k+
Why: Bollywood content is a daily habit for millions. Great for lifestyle brands or streaming platforms targeting young Indians.
3. @CryptoMindsIndia
Niche: Cryptocurrency & Finance
Followers: 750k+
Why: Crypto’s hot but tricky. This channel educates followers on trading with a loyal community. Ideal for fintech or trading platforms.
4. @HealthFirstIndia
Niche: Health & Wellness
Followers: 650k+
Why: Health awareness is climbing fast. Collaborate here for supplements, fitness gear, or wellness apps.
5. @EduSmartIndia
Niche: Education & Career Tips
Followers: 600k+
Why: Students and job seekers follow this channel religiously. Perfect for online course platforms and career services.
6. @FoodiesDelightIndia
Niche: Food & Recipes
Followers: 550k+
Why: Food content resonates everywhere. Great for FMCG brands or kitchen gadgets.
7. @TravelTribeIndia
Niche: Travel & Local Experiences
Followers: 500k+
Why: India’s domestic travel scene is booming. This influencer can push travel apps, gear, and local tours.
8. @GamingArenaIndia
Niche: Mobile Gaming & Esports
Followers: 480k+
Why: India’s gaming market is exploding. Ideal for gaming peripherals, apps, and tournaments.
9. @FashionFiestaIndia
Niche: Fashion & Lifestyle
Followers: 450k+
Why: Young, trendy crowd here. Perfect for apparel brands, accessories, and beauty products.
10. @DIYCraftsIndia
Niche: DIY & Crafts
Followers: 400k+
Why: Niche but highly engaged. Great for art supplies, tutorials, and workshops.
🧐 People Also Ask
What makes Telegram influencers in India different from other platforms?
Telegram influencers maintain tighter, more engaged communities due to the platform’s chat and channel features. This means better conversion rates and authentic interactions compared to Instagram or YouTube.
How do UK brands typically pay Indian Telegram influencers?
Payments are mostly done via UPI, Paytm, or direct bank transfer. For international payments, PayPal and Wise are common choices, but always check with your influencer on their preferred method.
Is it legal for UK advertisers to work with Indian Telegram influencers?
Yes, but you must ensure compliance with UK advertising standards and GDPR for data protection. Also, having a clear contract with Indian influencers is essential to avoid misunderstandings.
❗ Risks and Tips to Avoid Pitfalls
- Fake followers: Telegram’s open nature means some channels inflate numbers. Always ask for engagement proof.
- Content control: Telegram influencers often have full creative freedom. Make sure your brand guidelines are clear to avoid off-brand messaging.
- Payment delays: Cross-border payments can lag. Agree on upfront partial payments or escrow if possible.
💡 Final Thoughts
If you’re serious about expanding your brand’s footprint from the UK into India, ignoring Telegram influencers is a missed opportunity. These ten influencers are just the tip of the iceberg but represent some of the most engaged and niche communities you can access right now.
By understanding local payment preferences, legal nuances, and the unique Telegram ecosystem, you can build authentic, ROI-driven collaborations that scale fast.
BaoLiba will keep updating the United Kingdom influencer marketing trends, so stay tuned with us for the freshest insights and real-deal strategies to crush your global campaigns.
