If you’re a UK-based advertiser or content creator looking to tap into Belgium’s buzzing social media scene, partnering with the right TikTok influencers is your golden ticket. TikTok’s explosive growth across Europe means brands can no longer ignore this powerhouse platform — and Belgium, with its unique bilingual market and vibrant youth culture, is no exception.
As of May 2025, the UK marketing landscape is leaning heavily into cross-border influencer campaigns, especially on TikTok. Brits are savvy when it comes to influencer collaborations, favouring authentic voices that resonate with local audiences. If you want your brand to cut through the noise in Belgium, working with the top 10 TikTok influencers there should be on your radar.
Here’s a down-to-earth guide to the best Belgian TikTok creators you can work with, how to approach them, and what to expect when rolling out campaigns from the UK.
📢 Why Belgium Matters for UK Marketers on TikTok
Belgium’s population might be just over 11 million, but its TikTok scene is punching well above its weight. The country’s dual language regions (Dutch-speaking Flanders and French-speaking Wallonia) mean influencers often cater to distinct audiences, giving you options to tailor your campaign precisely.
UK advertisers can benefit from:
- Access to a multilingual audience with high engagement rates
- Relatively low CPMs compared to the UK and France
- A growing e-commerce market paying mostly in Euros (€), with seamless cross-border payment options like PayPal and Stripe
Brands like AS Adventure, a Belgian outdoor retailer, and Dille & Kamille, a lifestyle brand, are already nailing TikTok influencer partnerships. If you want to partner with similar creators, here’s the lowdown.
💡 How to Collaborate with Belgian TikTok Influencers from the UK
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Know the Language Split: Target Flemish influencers for Dutch-speaking audiences and Francophone creators for French speakers. English-speaking Belgian TikTokers are rarer but can help bridge to international audiences.
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Payment and Contracts: Most Belgian influencers operate on EUR payments. UK advertisers should factor in currency conversion and VAT compliance. Use clear contracts referencing UK and Belgian law to avoid headaches.
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Content Style: Belgian TikTokers favour authenticity. Trends, challenges, and storytelling work better than hard selling. Use UK influencers like Holly H or Zach Clayton as inspiration for engagement tactics.
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Platforms for Discovery: Besides TikTok itself, use local talent agencies like Upfluence Belgium or platforms such as BaoLiba to find vetted Belgian creators.
📊 Top 10 TikTok Influencers in Belgium You Should Know in 2025
Here’s a curated list of Belgian TikTokers with solid followings and proven engagement — perfect for your next UK-Belgium campaign:
- Justine De Jonckheere (@justinedj) – Lifestyle and comedy, mixing Flemish and English, great for younger urban audiences.
- Léo Pons (@leopons) – French-speaking, known for viral skits and relatable content.
- Emma Bale (@emmabale) – Music influencer with a loyal fanbase, ideal for brands in entertainment and fashion.
- Maxime De Zeeuw (@maximedezeeuw) – Sports and fitness, engaging male demographic across Belgium.
- Chloe Lesage (@chloelesage) – Beauty and makeup tutorials with a strong Francophone following.
- Thomas Vanderveken (@tom_vdv) – Travel and adventure, bilingual content creator.
- Fien Delbaere (@fiendelbaere) – Comedy and lifestyle, very popular in Flemish-speaking regions.
- Sofie Dumont (@sofiedumont) – Food and cooking content, great for FMCG brands looking to enter Belgium.
- Rayan Ait-Nouri (@rayanaitnouri) – Sports star with crossover appeal, especially football fans.
- Lina B (@linabbelgium) – Fashion and sustainable lifestyle, rising star among eco-conscious youth.
🤔 People Also Ask
How do UK brands pay Belgian TikTok influencers?
Payments are usually made in Euros via PayPal, bank transfers, or platforms like Wise for cost-effective currency exchange. Always agree on payment terms upfront and consider VAT implications.
What type of content works best with Belgian TikTok audiences?
Authentic, trend-driven content with a good dose of humour or storytelling performs best. Avoid overly polished adverts — Belgian TikTokers value relatability.
Can I collaborate with bilingual TikTok creators in Belgium?
Absolutely. Many Belgian influencers switch between French, Dutch, and English. This can be a huge advantage for UK brands wanting to target multiple regions simultaneously.
❗ Risks and Tips
- Language barriers: Don’t assume all Belgians speak English fluently. Localise scripts or use subtitled videos.
- Legal compliance: Influencer marketing in Belgium is tightly regulated. Always disclose paid partnerships to avoid penalties.
- Cultural nuances: Flemish and Walloon audiences have different cultural references. Tailor your campaign accordingly.
Final Thoughts
Collaborating with the right Belgian TikTok influencers is a no-brainer if you want to expand your brand’s footprint in continental Europe. As of May 2025, the TikTok landscape in Belgium is ripe with opportunity, and UK marketers who get their influencer game tight will see serious ROI.
BaoLiba will keep you posted with the freshest UK influencer marketing trends and Belgian insights. Stay tuned and keep hustling!
