If you’re a UK-based brand or creator looking to tap into Belgium’s buzzing TikTok scene, you’re in the right spot. As of May 2025, Belgium’s TikTok ecosystem is booming, with creators who not only have massive followings but also bring authentic local flavour—something that really clicks with audiences. Whether you’re aiming for Flanders, Wallonia, or Brussels, partnering with the right influencers can make or break your campaign.
This article spills the tea on the top 10 TikTok influencers in Belgium you absolutely should collaborate with, plus a few solid tips on making your collab work smoothly from a UK perspective.
📢 Why Belgium on TikTok Matters for UK Advertisers
Belgium’s TikTok community might seem niche, but it’s incredibly vibrant and diverse. With over 6 million active TikTok users, Belgium punches above its weight considering the country’s population of about 11.5 million. The country’s multilingual setup (Dutch, French, and German) means you get access to different cultural pockets through distinct influencer voices.
For UK advertisers, Belgium is prime for testing campaigns with a European flavour before scaling wider EU launches. Plus, payment and contract negotiations are straightforward when using GBP or Euros, with platforms like PayPal and Wise making cross-border transactions hassle-free.
💡 How to Work with Belgian TikTok Influencers
Before diving into the influencer list, here’s a quick heads-up on working with Belgian creators from a UK marketer’s POV:
- Language matters: Most Belgian TikTokers create content in Dutch or French. Pick influencers whose language matches your target audience in Belgium.
- Contracts & payments: Belgian influencers expect clear contracts compliant with EU consumer laws. Payment in Euros is standard; use Wise or Revolut for smooth transfers.
- Local customs: Belgian audiences appreciate authenticity and subtle humour, so avoid overly salesy content.
- Platform usage: TikTok Ads Manager works fine for targeting Belgium, but influencer partnerships often get better engagement.
Now, let’s get to the good stuff.
📊 Top 10 TikTok Influencers You Should Collaborate With in Belgium
1. Niels Destadsbader (@nielsdestadsbader)
A household name in Flanders, Niels mixes music, comedy, and lifestyle content. His fanbase is super engaged, making him perfect for lifestyle or FMCG brands targeting Dutch-speaking Belgians.
2. Justine Vercammen (@justinevercammen)
Justine’s quirky, relatable sketches in French resonate across Wallonia and Brussels. She’s great for beauty, fashion, and local food brands wanting a fresh, fun vibe.
3. The Belgian Foodie (@belgianfoodie)
Food content is huge on TikTok. This influencer’s mouth-watering recipes and local food hacks are gold for hospitality or gourmet brands.
4. Louis Talpe (@louistalpe)
Actor-turned-TikToker Louis has a solid following with his behind-the-scenes and lifestyle clips. A good fit for entertainment or tech brands.
5. Emma Bale (@emmabale)
Pop singer Emma’s TikTok combines music and lifestyle, pulling in younger audiences. Great for youth-centric campaigns and music-related promos.
6. Sofie Lemaire (@sofielemaire)
Fashion and sustainability meet with Sofie, a rising star in eco-friendly content. Perfect if your brand cares about green credentials.
7. Maxime Delvaux (@maximedelvaux)
Comedy sketches and social commentary make Maxime a hit in the French-speaking community. Ideal for brands wanting a humorous, clever edge.
8. Ella Leyers (@ellaleyes)
Ella taps into wellness and lifestyle niches, engaging older Gen Z and millennials. Great for health, fitness, or beauty products.
9. Tom Waes (@tomwaes)
Known for travel and adventure, Tom’s TikTok sparks wanderlust. Travel agencies or outdoor gear brands can’t go wrong here.
10. Lea De Leeuw (@leadleeuw)
Lea’s content revolves around everyday life in Belgium, with a strong focus on family and parenting. Perfect for brands in baby products or home essentials.
❓ People Also Ask
What makes TikTok influencers in Belgium unique compared to the UK?
Belgian TikTokers often blend multilingual content with cultural nuances unique to Flemish and Walloon regions. Unlike the UK’s more homogeneous English content, Belgian influencers cater to split language zones, which means campaigns can be hyper-targeted.
How do UK brands pay Belgian influencers?
Most UK brands pay Belgian influencers through Euro-based bank transfers, PayPal, or platforms like Wise. Clear contracts aligned with EU consumer laws are essential to avoid any legal hiccups.
Can UK advertisers use TikTok Ads Manager for Belgium?
Yes, TikTok Ads Manager supports targeting Belgium directly. However, influencer collaborations often yield better engagement due to the localised content and community trust.
📊 Bonus Tips for UK Advertisers Working with Belgian TikTok Influencers
- Always brief your influencers well but allow creative freedom. Belgian audiences sniff out forced content.
- Use GBP to Euro conversion tools to budget accurately; exchange rates fluctuate.
- Keep legal formalities tight: GDPR and EU ad standards apply, so don’t skip the fine print.
- Monitor real-time TikTok trends in Belgium via local hashtag tracking to stay relevant.
Final Thoughts
Belgium’s TikTok scene is ripe for UK advertisers who want to test European waters without diving into massive markets like France or Germany right away. By collaborating with these top 10 Belgian TikTok influencers, you tap into authentic voices that truly connect with local audiences. Remember, in 2025 May and beyond, influencer marketing is all about authenticity, niche targeting, and smooth cross-border collaboration.
BaoLiba will continue updating the latest influencer marketing trends across the United Kingdom and Europe, so stay tuned and follow us for more insider scoops on global TikTok strategies.
