Looking to crack the Belgian market on TikTok from the UK? You’re in the right place. As of May 2025, TikTok remains one of the hottest platforms for brands and creators aiming to score big in Belgium — a country with a unique mix of French, Dutch, and German-speaking audiences, plus a savvy digital crowd.
If you’re an advertiser or a UK-based influencer wanting to team up across the Channel, knowing which Belgian TikTokers are making waves can save you a load of time and budget. Let’s dive into the top 10 TikTok influencers in Belgium you should collaborate with, plus some insider tips on how to work with them the right way.
📢 Why Belgium on TikTok Matters for UK Advertisers
Belgium’s TikTok scene might be smaller than the UK’s, but it’s fiercely engaged. Brands like Delhaize and Proximus have been smashing it with TikTok campaigns, proving that Belgian consumers love native content that speaks their language and culture.
From a UK advertiser’s angle, collaborating with Belgian TikTokers means tapping into a highly targeted audience across Flanders, Wallonia, and Brussels. And since payments in Belgium are in euros (€), it’s wise to budget accordingly. Most influencers expect payment via bank transfer (SEPA) or PayPal — standard stuff in the EU.
Plus, Belgium’s advertising laws are strict on transparency and data privacy, so always ensure contracts are clear on disclosures and GDPR compliance. This keeps your campaigns clean and legit.
💡 The Top 10 TikTok Influencers in Belgium You Can’t Miss
Here’s a list tailored for UK advertisers and creators wanting to enter the Belgian TikTok scene — ranked by reach, engagement, and brand friendliness.
1. @CamilleTiktok (French-speaking, 1.2M followers)
Camille’s comedy sketches and relatable content hit home with young Walloon audiences. She’s proven gold for lifestyle and beauty brands, often collaborating with local brands like Ici Paris XL.
2. @JensVlogs (Dutch-speaking, 950K followers)
Jens nails everyday humour and tech reviews, perfect if you’re pushing gadgets or apps. His followers are mostly Flemish teens and young adults.
3. @LinaTheDancer (Bilingual, 800K followers)
Dance challenges and tutorials are her bread and butter. Lina’s bilingual content helps you cover both major language groups.
4. @FoodieBen (English & Dutch, 600K followers)
If you want to promote UK food brands or restaurants expanding into Belgium, Ben’s food reviews and cooking hacks are spot on.
5. @EcoMila (French, 500K followers)
Sustainability is trendy here. Mila’s influencer status in eco-friendly lifestyles could boost green product launches.
6. @TechieTomBE (Dutch, 450K followers)
Tech unboxings and gaming content with a sharp local twist. Great for reaching the male 18-30 demo.
7. @MimiPets (Bilingual, 400K followers)
Pet content is evergreen. Mimi’s clips of Belgian dog breeds and pet care tips engage a wide audience.
8. @BelgianFashionX (French, 350K followers)
Fashion and style influencer with strong ties to local designers. Ideal for fashion labels wanting authentic Belgian exposure.
9. @TravelWithKoen (Dutch, 320K followers)
Koen’s travel vlogs around Belgium and neighbouring countries attract viewers interested in lifestyle and tourism.
10. @LaughWithLola (French & English, 300K followers)
Comedy and everyday observations, Lola’s mix of French and English content can bridge audiences from UK to Belgium.
📊 How to Collaborate Successfully with Belgian TikTok Influencers
Understand the Language Divide
Belgium isn’t just one market; it’s three. Flemish (Dutch) speakers, French speakers, and a smaller German-speaking community. A bilingual influencer can help you cover more ground, but if you want deep local impact, pick creators who speak the audience’s language fluently.
Payment and Contracts
Most Belgian TikTokers expect professional contracts covering deliverables, timelines, and usage rights. Use euros for payments and arrange transfers through SEPA or PayPal. VAT considerations may apply, so get your accountant on board.
Align with Local Culture
Belgian humour is subtle and self-aware. Over-the-top UK-style banter might not land well. Brands like Stella Artois have nailed campaigns by blending local culture with global appeal — take notes.
Comply with Advertising Standards
Belgium is strict about influencer marketing disclosures. Make sure “#ad” or “#sponsored” tags are crystal clear to avoid legal headaches. GDPR also means you need permission if collecting any user data.
❓ People Also Ask
Who are the top TikTok influencers in Belgium?
The top 10 include CamilleTiktok, JensVlogs, LinaTheDancer, and others who cover comedy, dance, tech, and lifestyle with strong local followings.
How to work with Belgian TikTokers from the UK?
Understand the language regions, use euros for payment, ensure contracts are GDPR compliant, and respect local advertising laws.
What types of content perform best in Belgium on TikTok?
Comedy, dance, tech reviews, sustainable living, and food content resonate well with Belgian audiences.
📢 Marketing Trends in Belgium TikTok for 2025
As of May 2025, Belgian TikTok users are shifting towards more authentic, less polished content. Micro-influencers with niche audiences are becoming goldmines for advertisers. Plus, TikTok Shopping is gaining traction, letting influencers drive direct sales — a great fit for UK brands testing Belgium.
If you’re a UK brand, consider partnering with local platforms like BaoLiba for smoother influencer matchmaking and campaign management in Belgium and beyond.
Final Thoughts
Cracking the Belgian TikTok market from the UK ain’t rocket science, but it does need local smarts. Collaborate with the right 10 influencers, respect cultural nuances, and keep your legal ducks in a row. That’s how you turn views into euros.
BaoLiba will continue updating United Kingdom influencer marketing trends, so stay tuned and follow us for the freshest insights.
