If you’re a UK-based brand or creator looking to tap into the French market via TikTok, knowing who the heavy hitters are is non-negotiable. TikTok’s explosive growth in France means local influencers have massive sway, but picking the right ones can make or break your collab. As of May 2025, French TikTok remains a goldmine for engagement, and working with the top 10 TikTok influencers in France can seriously level up your cross-border marketing game.
In this piece, I’ll break down the crème de la crème of French TikTokers you need on your radar. Plus, I’ll sprinkle in some practical tips on how UK advertisers should approach collaborations, payments, and legal nitty-gritty when dealing with French creators. No fluff, just the real deal from someone deep in the global influencer trenches.
📢 TikTok in France and Why It Matters for UK Advertisers
France is one of Europe’s fastest-growing TikTok markets, with over 18 million active users as of 2025. French TikTokers have carved out niches from comedy to fashion to gastronomy, making it a diverse playground for brand collabs.
For UK brands, this means a sweet spot: you get access to a huge, engaged audience speaking a culturally rich language that’s close enough for meaningful localisation but distinct enough to require tailored content.
Payment? Expect to work in GBP (£) but be ready to handle EUR (€) transactions, often done via PayPal or Wise for smoother currency conversion. And don’t overlook GDPR and CNIL regulations in France — influencer contracts must clearly spell out data use and content rights.
💡 How UK Advertisers Should Approach French TikTok Influencers
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Localise your brief. French creators appreciate campaigns that respect their culture and language nuances. Don’t just translate from English; adapt.
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Choose micro to mega influencers. The top 10 influencers listed here vary in audience size, so pick based on your budget and goals. Sometimes a smaller French TikToker with a hyper-engaged niche audience delivers better ROI than a mega star.
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Use platforms like BaoLiba. They offer streamlined global influencer discovery, compliance checks, and payment handling — a lifesaver when juggling multiple countries.
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Contracts in French and English. Double-check contracts with legal teams to avoid misunderstandings. Clear deliverables and usage rights are crucial.
📊 Top 10 TikTok Influencers You Should Collaborate With in France
Here’s the list of the top French TikTokers who bring serious clout, sorted by follower count and niche relevance:
1. Léa Elui Ginet (@leaelui)
With over 18 million followers, Léa is France’s TikTok queen. She blends dance, lip-sync, and lifestyle content that resonates across Gen Z. Perfect for fashion and beauty brands targeting young women.
2. Just Riadh (@justriadh)
About 14 million followers. Comedy and relatable everyday skits. Great for brands wanting to add humour and authenticity to their campaigns.
3. Bilal Hassani (@bilalhassani)
With 6 million followers, Bilal is a singer and LGBTQ+ icon, offering diversity and inclusion vibes. Ideal for lifestyle and entertainment brands.
4. Enzo Tais-Toi (@enzotaistoi)
6.5 million followers focused on hilarious sketches and trending challenges. Ideal for youth-oriented brands.
5. Sanaa El Mahalli (@sanaaelmahalli)
4.5 million followers, beauty and lifestyle influencer with a strong female millennial following.
6. Juste Zoé (@justezoe)
4 million followers, known for dance and comedic content, perfect for brands in entertainment and fashion.
7. Guillaume Pley (@guillaumeply)
3.2 million followers, music and lifestyle content creator, good fit for tech and lifestyle products.
8. Noémie B (@noemieb)
3 million followers, focuses on body positivity and self-love, great for wellness and health brands.
9. Thibault Garcia (@thibaultgarcia)
2.7 million followers, lifestyle and fitness influencer, good for sportswear and nutrition brands.
10. Cyprien (@cyprien)
2.5 million followers, veteran YouTuber turned TikTok content creator with comedy sketches, great for brands targeting millennials.
❗ Common Questions UK Advertisers Ask About French TikTok Influencers
How do I pay French TikTok influencers from the UK?
Payments usually happen via international platforms like PayPal or Wise, converting GBP to EUR. Avoid cash or direct bank transfers without contracts. VAT and tax compliance is essential — get your accountant to advise on cross-border payments.
What’s the best way to ensure content resonates with the French audience?
Localise beyond language. Reference French culture, trends, and even local slang. Collaborate with influencers to co-create content rather than dictating everything — they know their audience best.
Are there any legal pitfalls when working with French TikTok creators?
Absolutely. French law is strict on advertising transparency and data protection. Make sure sponsored content is clearly labelled (#ad or #sponsored), and respect GDPR rules on data handling. Contracts should cover all legal bases in both English and French.
📊 What UK Brands Can Learn from Successful French TikTok Collabs
Look at how brands like Decathlon France and La Redoute work with TikTok influencers. They lean heavily on storytelling and lifestyle integration rather than hard sells. UK brands wanting to crack France should adopt a similar vibe: subtle, authentic, and community-driven.
Final Thoughts
If you’re serious about expanding your TikTok presence into France, these top 10 influencers are your best bet for fast traction. Remember, it’s not just about follower count but the quality of engagement and cultural fit. UK advertisers need to respect localisation, legal frameworks, and payment nuances to make the partnership smooth and fruitful.
As of May 2025, TikTok in France is a dynamic, thriving landscape — and BaoLiba will keep you plugged into the latest UK influencer marketing trends and insights. Stay tuned and follow us for more insider tips to crush your cross-border marketing goals!
