If you’re a UK advertiser or content creator looking to crack the French market on TikTok, knowing who’s who in the local influencer scene is your golden ticket. As of May 2025, France remains one of Europe’s hottest TikTok hubs, boasting a vibrant creator community that brands can’t afford to ignore. Whether you’re pushing fashion, beauty, lifestyle, or tech, collaborating with the right French TikTokers can deliver solid ROI and authentic engagement.
In this piece, I’ll walk you through the top 10 TikTok influencers in France you should be eyeing right now — no fluff, just real names with proven track records. Plus, I’ll sprinkle in some actionable tips on working with French creators from a UK perspective, including payment nuances, legal must-knows, and platform quirks.
📢 Why France on TikTok Matters for UK Advertisers
France is TikTok’s playground in continental Europe, boasting over 20 million active users. The French audience loves short-form video content, and TikTok’s algorithm there favours creative, relatable influencers — perfect for brands wanting to build trust fast.
From the UK side, working with French creators opens doors to:
- Expanding your brand footprint in a culturally rich market
- Riding the wave of French trends before they hit the UK
- Tapping into a younger demographic that’s super savvy and engaged
UK advertisers should note that French influencer deals often prefer payment via SEPA bank transfers or PayPal in euros (€), so budgeting in GBP with exchange rates in mind is key.
💡 Top 10 TikTok Influencers in France You Need to Know
Here’s a rundown of the crème de la crème in French TikTok. These creators span various niches from comedy to fashion, making them versatile partners.
1. Just Riadh (@justriadh)
With over 12 million followers, Just Riadh is a comedic powerhouse known for relatable sketches and sharp social commentary. Brands like L’Oréal and Nike have jumped on his content for localised campaigns.
2. Léa Elui (@leaelui)
A dance and beauty icon, Léa commands 15 million+ followers. Her youthful vibe makes her ideal for brands targeting Gen Z with beauty or lifestyle products.
3. Khaby Lame (@khaby.lame)
Though originally from Senegal and based in Italy, Khaby’s massive global audience (over 160 million) includes a huge French fan base. His universal appeal and silent comedy style make him a cross-border gem.
4. Bilal Hassani (@iambilalhassani)
A singer and LGBTQ+ advocate with 4 million followers, Bilal blends music with activism — perfect for brands looking to tap into socially conscious audiences.
5. Marie Papillon (@mariepapillon)
Marie specialises in fashion and sustainable living, boasting 2 million followers. Her content is great for eco-friendly brands wanting authentic French representation.
6. Thibault Garcia (@thibaultgarcia)
Reality TV star turned TikTok celeb, Thibault has around 7 million followers. His lifestyle and fitness content attracts millennial audiences.
7. Justine Ezarik (@justineezz)
While more US-centric, Justine has a strong French-speaking follower base and collaborates often with French tech brands.
8. Natoo (@natoofficiel)
A veteran French YouTuber and TikToker with 5 million+ followers, Natoo’s humour and lifestyle content resonates widely.
9. Squeezie (@xsqueezie)
Gaming and entertainment giant in France with over 18 million TikTok followers. Ideal if you’re targeting the gaming community.
10. Camille LV (@camillelv)
Focused on art and DIY, Camille’s 1.5 million followers love her creative approach, perfect for lifestyle and craft brands.
📊 People Also Ask
What makes TikTok influencers in France unique compared to the UK?
French TikTokers often blend humour with cultural nuances specific to France — from slang to lifestyle — making localisation critical. Their content can be more polished or fashion-forward depending on niche, reflecting French aesthetics.
How do UK brands usually pay French TikTok influencers?
Most prefer SEPA transfers or PayPal in euros. It’s wise to clarify payment terms upfront and factor in currency conversion when negotiating budgets.
Are there any legal considerations for influencer marketing in France?
Yes, French law is strict on transparency. Influencers must clearly disclose paid partnerships, usually with hashtags like #sponsorisé or #partenariat. Contracts should comply with both UK and French advertising standards.
💡 How to Nail Collaborations with French TikTok Influencers from the UK
- Speak their language: Even a simple greeting in French or working with bilingual managers builds trust.
- Localise your brief: French audiences expect culturally relevant content, so avoid copy-pasting UK campaigns.
- Use trusted platforms: BaoLiba and similar platforms facilitate smooth cross-border deals with vetted creators.
- Be clear on payment: Confirm payment methods and timelines, considering VAT and tax implications.
- Leverage micro-influencers: France has a strong micro-influencer scene (10k-100k followers) that delivers high engagement.
❗ Risks to Watch
- Cultural missteps: French consumers value authenticity; avoid stereotypes or generic European content.
- Legal compliance: Non-disclosure of partnerships can lead to fines or backlash.
- Currency fluctuations: Budget for GBP/EUR exchange rate shifts to avoid surprises.
Final Thoughts
Cracking the French TikTok market isn’t just about throwing money at big names. It’s about picking the right 10 influencers who align with your brand vibe and audience. As of May 2025, the landscape is ripe but competitive, so start building genuine relationships, localise your approach, and keep an eye on evolving trends.
BaoLiba will keep updating the UK market on the latest influencer marketing shifts. Stay tuned and keep hustling smart!
