If you’re a UK-based brand or creator looking to tap into the French market via TikTok, knowing who’s who in the France TikTok scene is your golden ticket. As of May 2025, France remains one of Europe’s hottest digital playgrounds, with TikTok reigning supreme among younger audiences and a growing number of savvy marketers using influencer collabs to boost reach and sales.
Let me cut through the noise and share the top 10 TikTok influencers in France you absolutely need on your radar. We’ll also dive into how UK advertisers can work with them, payment norms, and some real-deal tips for smooth cross-border campaigns. No fluff, just the stuff that works.
📢 Why France on TikTok Matters for UK Marketers
France’s TikTok scene is booming with over 20 million active users, making it a prime ground for brands wanting to expand beyond the UK. The French audience loves content that’s authentic, funny, and visually creative — which fits perfectly with TikTok’s style.
For UK brands, collaborating with French TikTokers isn’t just about language; it’s about cultural resonance. French creators bring that local flavour and trust which UK marketers can’t replicate overnight. Also, with the pound sterling stable against the euro, budgeting for campaigns is straightforward, though you’ll want to factor in VAT and French digital marketing regulations to keep things kosher.
💡 Top 10 TikTok Influencers in France to Work With
Here’s a list of the crème de la crème TikTokers in France who can inject life into your campaigns:
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Léna Situations (@lena_situations)
A lifestyle queen with over 5 million followers, Léna nails the trendy Parisian vibe. She’s perfect for fashion, beauty, and lifestyle brands aiming for that cool, effortless French chic. -
Just Riadh (@justriadh)
Comedy and relatable sketches are his jam. If your brand wants top-tier engagement with younger demographics, Riadh’s got the punchlines and reach. -
Kenny Sebastian (@kennys)
Bridging French and UK humour, Kenny’s content is sharp and witty. Great for tech or entertainment brands that want to connect with bilingual audiences. -
Sanaa El Mahalli (@sanaa)
Sanaa’s content focuses on wellness and body positivity, ideal for health, fitness, and self-care brands looking for authentic storytelling. -
Inoxtag (@inoxtag)
Primarily gaming and lifestyle, Inoxtag is huge among Gen Z. Perfect if you’re marketing gadgets, gaming gear, or youth-centric services. -
Noholito (@noholito)
A football fanatic with a massive following, ideal for sports brands or any campaign tying into football culture. -
Marie Papillon (@mariepapillon)
She blends beauty with humour, a great pick for cosmetic brands wanting to tap into French beauty routines with a twist. -
Rudy Zerbi (@rudyzerbi)
Known for music and entertainment content, he’s your guy for campaigns involving music streaming, concerts, or event promotion. -
Emma CakeCup (@emmacakecup)
Beauty and lifestyle influencer with a friendly, accessible vibe. Good for brands wanting a down-to-earth ambassador. -
Le Rire Jaune (@lerirejaune)
Comedy duo with a massive following, known for cultural and social commentary. Great for brands that want to be bold and topical.
📊 How UK Brands Should Approach Collaborations in France
Local Payment & Contracts
Paying French influencers is straightforward but expect payments in euros (€). Platforms like PayPal or Wise work well for international transfers, keeping fees low and transfers fast. Contracts should be bilingual (English and French) and comply with French advertising laws, especially around disclosures and data privacy (GDPR is a must-follow).
Content & Cultural Sensitivity
French audiences value wit and subtlety. Your creatives should avoid overly aggressive sales pitches — instead, lean into storytelling or humour. Also, consider local holidays and trends; for example, campaigns around Bastille Day or Cannes Film Festival can hit home.
Platforms & Tools
Beyond TikTok, many French influencers are active on Instagram and YouTube, offering cross-channel opportunities. UK brands often use influencer marketing platforms like BaoLiba to streamline discovery, contracting, and payments — especially handy for handling different currencies and tax compliance.
❗ People Also Ask
Who are the most popular TikTok influencers in France?
Top names include Léna Situations, Just Riadh, and Inoxtag, each commanding millions of followers and strong engagement rates in fashion, comedy, and gaming niches.
How can UK brands legally collaborate with French TikTokers?
Ensure contracts comply with French advertising and data protection laws. Use bilingual agreements, clearly mark sponsored content, and handle payments through secure, transparent channels like PayPal or Wise.
What kind of content works best on TikTok in France?
Authentic, humorous, and visually creative content resonates best. French TikTok users love relatable stories with a touch of local culture, so tailor your message accordingly.
📢 Final Thoughts
As of May 2025, the France TikTok market is ripe for UK advertisers who get the local flavour and legal game right. Collaborating with the right French influencers can open doors to millions of engaged users and skyrocket brand awareness across the Channel. Remember, it’s not just about follower count — it’s about cultural fit and authenticity.
BaoLiba will keep tracking and updating the latest UK influencer marketing trends, making sure you’re always ahead of the curve. Stay tuned and let’s make your next France TikTok campaign a smashing success!
