If you’re a UK-based brand or creator looking to tap into the vibrant Saudi Arabia market, teaming up with the right TikTok influencers is your golden ticket. TikTok’s explosive growth in Arabia has made it a hotspot for fresh, engaging content that speaks directly to the Saudi audience. As of May 2025, Saudi Arabia’s TikTok scene isn’t just booming; it’s evolving fast, with creators blending local culture and global trends like pros.
This article lays out the top 10 TikTok influencers in Saudi Arabia you absolutely need on your radar. We’ll also drop some practical tips tailored for UK advertisers and creators on making these collabs work smoothly — from payment methods in GBP to legal must-knows. Let’s dive in.
📢 Why Saudi Arabia TikTok Matters for UK Marketers
Saudi Arabia ranks among the fastest-growing TikTok markets in the Middle East, boasting millions of active users hungry for content that’s relatable, trendy, and often sprinkled with local humour or cultural nods. For UK brands wanting to break into this space, it’s not just about slapping in Arabic subtitles or translations. It’s about partnering with creators who get the vibe, the language, and the cultural nuances.
Plus, TikTok’s algorithm loves engagement. The Saudi TikTok crowd is highly interactive, making influencer marketing here a prime way to boost brand awareness and conversion. Just remember, Saudi Arabia has specific cultural and legal standards, so your campaigns should respect local customs — no slip-ups on sensitive topics.
💡 Top 10 TikTok Influencers to Collaborate With in Saudi Arabia
Here’s a rundown of the hottest Saudi TikTokers who can amplify your message in the region. These creators cover lifestyle, comedy, fashion, tech, and more — perfect for diverse campaigns.
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Huda Kattan (@huda)
The queen of beauty, Huda’s influence spans the globe. Though Dubai-based, her Saudi fanbase is huge. Collaborate for beauty product launches or skincare tips that resonate with Gulf audiences. -
Faisal Al Basri (@faisalbasri)
Known for his sharp comedy and relatable skits about Saudi daily life, Faisal’s content is gold for brands targeting young, urban Saudis. -
Noor Stars (@noorstars)
A household name across the Arab world, Noor’s lifestyle and family content appeals to a broad demographic, making her ideal for home and family-oriented brands. -
Abdulaziz Al Jasmi (@aziz_aj)
Tech enthusiast and gadget reviewer. Perfect if you’re UK tech brands aiming to showcase your latest devices to tech-savvy Saudis. -
Lama Al Shawwa (@lamaalshawwa)
Fashion and modest wear influencer. Great pick for apparel brands wanting to connect authentically with Saudi women. -
Saad Lamjarred (@saadlamjarred)
Music sensation with millions of followers. Collaborations here can push entertainment or lifestyle products effectively. -
Riyadh Al Sanea (@riyadhalssanea)
Fitness and wellness influencer. Ideal for health brands or sportswear companies eyeing the Saudi market. -
Dana Al Tuwarish (@danatweets)
Known for her witty social commentary and viral trends. A top choice for edgy, youth-focused campaigns. -
Mohammed Al Mahdi (@mohammedalmahdi)
Foodie and cooking content creator. UK food brands can leverage his popularity for recipe-inspired collaborations. -
Sarah Alnasser (@sarahalnasser)
Travel and lifestyle vlogger. Great for tourism boards or travel brands targeting Saudi adventurers.
📊 How UK Marketers Can Work With Saudi TikTok Influencers
Working cross-border with Saudi influencers needs some local savvy:
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Payment Methods: Most Saudi influencers prefer payments via bank transfers or platforms like Payoneer that handle SAR-GBP conversions smoothly. Avoid late payments — trust is everything in this game.
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Contracts & Compliance: Saudi Arabia has strict advertising regulations, especially around content appropriateness and disclosure. Always draft clear contracts with clauses on content, timelines, and compliance with local laws. Using a local legal advisor is a smart move.
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Cultural Sensitivity: UK brands must respect Saudi cultural norms — no alcohol, political or religious controversies, or explicit content. Influencers often moderate content accordingly, but double-check before launch.
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Content Style: Saudi TikTokers mix Arabic with English casually. Collaborations that blend both languages, show respect for traditions, and incorporate local trends perform best.
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UK Brand Examples: Look at how brands like ASOS and Boohoo have partnered with Gulf influencers to sell modest fashion lines. That’s a proven formula you can adapt.
❗ What UK Creators Should Know Before Collaborating
If you’re a UK TikToker looking to expand into Saudi Arabia via collabs:
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Build relationships first. DMing influencers with a generic pitch won’t cut it. Warm introductions via local agencies like BaoLiba or The Social Clinic help.
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Understand the payment terms and currency conversions — SAR to GBP fluctuations can affect your take-home.
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Be prepared to adapt your content style. Saudi audiences appreciate authenticity but also respect privacy and cultural boundaries.
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Use TikTok’s Creator Marketplace or BaoLiba’s platform to find vetted influencers with proven engagement.
### People Also Ask
Who are the most popular TikTok influencers in Saudi Arabia?
Influencers like Huda Kattan, Faisal Al Basri, and Noor Stars top the charts, each commanding millions of followers with diverse content niches from beauty to comedy.
How can UK brands pay Saudi TikTok influencers?
Payments are commonly made through international bank transfers or platforms like Payoneer, which handle currency conversion from GBP to SAR efficiently.
What should UK marketers keep in mind when working with Saudi creators?
Respect local laws and culture, use clear contracts, and tailor content to blend Arabic and English while avoiding sensitive topics.
📢 Marketing Trends in May 2025 for UK-Saudi TikTok Collaborations
As of May 2025, the trend is crystal clear: collaborations that mix local Saudi culture with global appeal win big. UK brands that go beyond surface-level localisation and genuinely engage with Saudi creators’ storytelling see higher engagement and ROI. Also, using data-driven influencer selection tools like BaoLiba’s platform ensures you pick creators whose audiences align with your brand’s target.
The rise of modest fashion, tech gadgets, and wellness niches continues strong in Saudi TikTok content — prime sectors for UK brands to jump on.
💡 Final Thoughts
Diving into the Saudi TikTok market from the UK is no walk in the park, but it’s hugely rewarding if you partner with the right influencers. The top 10 TikTokers listed here are your go-to crew for authentic, high-impact campaigns that respect local culture and speak the Saudi audience’s language.
BaoLiba will keep updating the latest UK influencer marketing trends and Saudi Arabia-specific insights, so keep us bookmarked and stay ahead of the game. Cheers to cracking the Saudi TikTok code!
