If you’re a UK-based brand or content creator eyeing the New Zealand market, Twitter is still a hidden gem for influencer marketing. While Instagram and TikTok grab the headlines, Twitter in New Zealand holds a tight-knit, engaged community that’s perfect for authentic brand storytelling. As of May 2025, leveraging local Twitter influencers in New Zealand has become a savvy move for British advertisers wanting to tap into that fresh, new audience down under without breaking the bank.
In this post, I’m dropping the top 10 Twitter influencers in New Zealand you should seriously consider for your next campaign. Whether you’re pushing eco-friendly gear, Kiwi-made tech, or travel experiences, these folks bring clout, credibility, and engagement metrics that’ll move the needle.
📢 Why New Zealand Twitter Influencers Matter to UK Marketers
The UK and New Zealand share language, culture, and a keen appetite for digital content. But what’s cool is NZ’s Twitter scene isn’t as oversaturated as back home, meaning your brand can stand out more easily.
Also, payment and collaboration are straightforward. Most NZ influencers are comfortable with GBP payments via PayPal or direct bank transfers (SWIFT friendly), and contracts can be aligned with UK legal standards on influencer marketing—keeping everything above board and GDPR-compliant.
💡 Top 10 Twitter Influencers in New Zealand You Need on Your Radar
Here’s the no-fluff list of New Zealand’s Twitter movers and shakers, ranked by relevance, engagement, and niche fit for UK brands:
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@Stuffnz – The go-to news outlet with a massive Kiwi following. Perfect for brands wanting credibility and vast reach in general news, politics, or lifestyle.
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@PetersJackson – A climate activist and eco-warrior. Ideal for sustainability campaigns and green tech brands.
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@MadeInNZ – Focuses on Kiwi craftsmanship and local businesses. Brilliant for UK brands that align with artisanal, handmade, or local vibes.
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@KiwiTraveller – Travel junkie covering hidden gems and adventure tourism in NZ. Great for travel agencies, outdoor gear, or experiential marketing.
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@TechTiki – Tech guru who reviews gadgets and startups from New Zealand. A must for UK tech brands eyeing expansion or partnership.
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@FoodieAotearoa – Food blogger with a loyal foodie tribe. If you’re pushing UK snacks or beverages, collabing here can spark real buzz.
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@NZFitnessFreak – Health and fitness influencer with a strong community. Perfect match for wellness products or fitness tech.
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@TheKiwiComic – Twitter’s local humour king. If your brand wants to go viral with witty, light-hearted content, this influencer’s your guy.
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@EduKiwi – Education specialist tweeting about e-learning and student life. Great for UK education providers targeting NZ students.
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@MāoriVoices – Amplifies Māori culture, language, and contemporary issues. Collaborate here for authentic cultural campaigns that resonate deeply.
📊 What UK Advertisers Should Know Before Collaborating
How to Approach NZ Influencers on Twitter
New Zealand’s influencer scene values transparency and genuine relationships. Unlike some fast-money collabs back in the UK, Kiwis prefer long-term partnerships with clear deliverables. It’s smart to start with a personalised DM or email introducing your brand and campaign goals.
Payment and Contracts
Most NZ influencers expect payments in GBP or NZD, with PayPal or TransferWise being the go-to methods. Ensure your contracts reflect UK advertising standards and include clauses about content rights, disclosure (in line with ASA guidelines), and timelines.
Cultural Nuances
Keep in mind that New Zealanders appreciate humility and humour. Overly salesy or pushy content can backfire. Showcase respect for local customs, especially when working with Māori influencers or content related to indigenous culture.
❓ People Also Ask
Who are the most followed Twitter influencers in New Zealand?
The most followed include news outlets like @Stuffnz and prominent personalities such as @PetersJackson and @KiwiTraveller, who combine niche expertise and strong engagement.
How can UK brands benefit from New Zealand Twitter influencers?
UK brands gain access to a fresh, engaged audience with less noise compared to UK markets. Collaborations here often yield better ROI due to authentic content and community trust.
What payment methods are common for influencer marketing in New Zealand?
PayPal and TransferWise dominate, with bank transfers also common. Payments in GBP or NZD are accepted, depending on the influencer’s preference.
💡 Pro Tips for UK Advertisers Working with NZ Twitter Influencers
- Localise your messaging: Use NZ slang or references where appropriate to connect better.
- Leverage Twitter Moments: NZ influencers often jump on trending topics—co-create content that feels native.
- Track engagement metrics: Twitter analytics are your friend here. Focus on retweets, replies, and link clicks for true impact.
- Be patient: Building trust might take a few rounds but pays off big in authentic engagement.
📢 Current Marketing Trends in May 2025
As of May 2025, UK marketers increasingly use hybrid influencer campaigns—combining Twitter with LinkedIn or Instagram to cover multiple touchpoints for New Zealand audiences. There’s also a growing trend of micro-influencers in NZ gaining traction, offering niche but loyal followers at a fraction of the cost of mega-influencers.
Final Thoughts
Cracking the New Zealand market via Twitter isn’t rocket science, but you gotta play it smart. These top 10 Twitter influencers offer a golden ticket to authentic, real-time conversations with Kiwi audiences. Remember, it’s about building relationships, respecting cultural vibes, and delivering value—not just chasing vanity metrics.
BaoLiba will keep you updated on the latest United Kingdom influencer marketing trends and insights. Stay tuned and follow us for more no-BS tips on smashing your global campaigns.
