If you’re a UK-based brand or creator looking to tap into the Danish market, WhatsApp might not be your usual go-to channel, but it’s quietly booming in Denmark. With over 10 million active users, WhatsApp is a powerhouse for direct and personal communication — perfect for influencer collaborations that feel authentic and close-knit.
In this article, we’ll walk you through the top 10 WhatsApp influencers you should collaborate with in Denmark. We’ll also dive into the local social media scene, payment preferences, and legal bits you should know when working cross-border from the UK.
As of May 2025, the Denmark digital marketing landscape is shifting towards more intimate, chat-based influencer marketing. So buckle up, here’s your no-BS guide to cracking WhatsApp influencer partnerships in Denmark.
📢 Why WhatsApp Influencers Matter in Denmark
Denmark is a mobile-first nation, and WhatsApp is king for everyday chats — more so than Facebook Messenger or Snapchat. Unlike Instagram or TikTok, WhatsApp offers direct, encrypted messaging and group chats that foster trust and personal connections. For brands aiming at genuine engagement rather than flashy eyeballs, WhatsApp influencer campaigns hit the sweet spot.
UK advertisers familiar with influencer marketing on Instagram or YouTube may find WhatsApp campaigns feel more “underground” but with higher conversion potential. Plus, with GDPR and GDPR-like local regulations in Denmark, WhatsApp’s encrypted nature aligns well with data privacy expectations.
💡 How UK Brands Can Collaborate with Danish WhatsApp Influencers
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Find the Right Influencers: Look for Danish creators with engaged WhatsApp groups or broadcast lists. Many local influencers run niche communities — from sustainable fashion to tech gadgets.
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Negotiate Payment in GBP or DKK: Danish krone (DKK) is the currency in Denmark, but many influencers are open to GBP payments via PayPal or Wise. Make sure to factor in currency exchange and transfer fees.
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Respect Local Marketing Laws: Danish marketing laws are strict on transparency. Influencers must disclose paid partnerships clearly, even on WhatsApp.
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Localise Your Content: Danish audiences appreciate directness and minimal fluff. Keep your promos conversational and relevant to Danish culture.
📊 Top 10 WhatsApp Influencers in Denmark You Can Work With
Here’s a rundown of influencers dominating WhatsApp groups and chats in Denmark, perfect for your next campaign.
1. Sofie Hansen (@sofieh.dk)
Sofie runs a popular WhatsApp community focused on eco-friendly lifestyle and slow fashion. She’s trusted by 5,000+ active members who love her honest product reviews.
2. Mikkel Larsen (@mikkellarsen)
Tech geek Mikkel has a WhatsApp broadcast list sharing gadget deals and tech tips. His audience skews young professionals and early adopters.
3. Anna Kristensen (@annakris.dk)
Anna is a foodie influencer with a WhatsApp group dedicated to Danish and Nordic recipes. Perfect for brands in food, kitchenware, or wellness.
4. Jonas Pedersen (@jonaspedersen)
Fitness coach Jonas runs a WhatsApp coaching group with daily motivation and workout tips. Great for sportswear and health supplements.
5. Lise Andersen (@lise.andersen)
Lise’s WhatsApp group targets Danish parents with kids aged 0-10, discussing toys, education, and family life.
6. Frederik Madsen (@frederikmadsen)
Gaming influencer Frederik shares exclusive gaming news and beta invites through his WhatsApp broadcast.
7. Camilla Sørensen (@cami.sorensen)
Travel influencer Camilla uses WhatsApp to share insider tips and exclusive travel deals with her community.
8. Thomas Nielsen (@thomasnielsen)
Finance blogger Thomas has a WhatsApp group offering practical money-saving hacks and investment tips.
9. Pernille Jørgensen (@pernille.j)
Beauty and skincare influencer Pernille uses WhatsApp for direct product demos and Q&A sessions.
10. Emilie Holm (@emilieholm)
Emilie runs a WhatsApp book club, ideal for publishers and authors looking to promote Danish and English titles.
🤔 People Also Ask
How do I find WhatsApp influencers in Denmark?
Start by researching local social media platforms like Instagram and TikTok where Danish influencers promote their WhatsApp groups. Platforms like BaoLiba also help connect you with verified WhatsApp influencers in Denmark.
What payment methods do Danish influencers prefer?
Most Danish influencers accept PayPal, Wise, or direct bank transfers in DKK or GBP. Always clarify payment terms upfront to avoid confusion.
Is WhatsApp influencer marketing compliant with GDPR?
Yes, as long as you and the influencer clearly disclose paid partnerships and obtain consent for data usage. WhatsApp’s end-to-end encryption helps protect user data, but transparency is key.
📢 Key Takeaways for UK Advertisers
- WhatsApp influencer marketing in Denmark is niche but highly effective, especially for intimate, trust-driven campaigns.
- Collaborating with Danish influencers requires cultural sensitivity and clear legal compliance.
- Payment flexibility and local currency awareness smooth out cross-border dealings.
- BaoLiba offers a vetted pool of WhatsApp influencers in Denmark, making your outreach hassle-free.
Final Thoughts
Cracking the Danish market via WhatsApp influencers is a smart move for UK brands looking to build authentic connections. With the right partners from our top 10 list, you can tap into engaged communities that don’t just scroll past ads but actually respond.
BaoLiba will continue to update the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and follow us for more insider tips on global influencer collaborations.
