If you’re a UK-based advertiser or content creator looking to break into the Polish market, teaming up with local influencers on YouTube is the no-brainer move. Poland’s digital scene is booming, and with over 10 million active YouTube users, it’s fertile ground for brands wanting to boost visibility and sales. As of May 2025, Poland’s YouTube ecosystem continues to thrive, blending local culture with global trends — and that’s your golden ticket.
In this piece, I’m laying out the top 10 YouTube influencers in Poland you should seriously consider collaborating with. I’ll also sprinkle in some tips on how UK advertisers can navigate payment, legal stuff, and cultural nuances to get the best bang for their buck.
📢 Why Focus on Poland’s YouTube Scene from the UK
Poland is one of Europe’s fastest-growing digital markets. The Polish pound might not be a thing (they use the złoty), but the purchasing power of young, engaged audiences there is impressive. UK brands like ASOS and Gymshark have already dipped toes in Poland via influencer campaigns—so why not you?
YouTube is massive here — think gaming, beauty, tech, and lifestyle all booming. Plus, Polish influencers tend to have tight-knit communities, meaning engagement rates are often better than just raw follower counts suggest.
💡 How UK Advertisers Can Work with Polish YouTubers
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Payment Methods: Most Polish influencers accept PayPal or bank transfers in EUR or GBP. Some are open to crypto, but stick to mainstream methods for safety and tax reasons.
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Contracts & Law: Poland’s influencer contracts may differ from the UK’s. Always have a local legal expert review terms, especially around disclosure and data protection (GDPR applies here too).
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Language and Localisation: Polish is the language of choice, but many influencers speak decent English. Collaborate on content that feels native — don’t just slap in English ads; localise your messaging.
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Platform Nuances: Polish YouTubers often cross-promote on Instagram and TikTok. Multi-platform campaigns work better here.
📊 Top 10 YouTube Influencers in Poland to Collaborate With
1. Blowek
Blowek is a gaming legend in Poland with over 4 million subscribers. His audience skews younger, perfect for brands in gaming accessories, energy drinks, and tech. He’s a solid bet for authentic product placements.
2. Stuu
With a versatile content mix from vlogs to gaming, Stuu’s 3.5 million subs make him a heavyweight. UK lifestyle and fashion brands have found success with him, thanks to his relatability and strong engagement.
3. ReZigiusz
Another gaming giant, ReZigiusz boasts 3 million+ fans. Known for humour and high-quality content, he’s ideal for brands wanting to tap into Poland’s Gen Z.
4. Littlemooonster96
If beauty and makeup are your niche, Littlemooonster96 is Poland’s queen of cosmetics tutorials. Over 2 million subscribers and a loyal female audience aged 18-35.
5. Wardęga
Famous for viral prank videos, Wardęga has 2.7 million subs. His content style is bold and edgy — perfect if your brand wants to be seen as fun and disruptive.
6. AbstrachujeTV
Comedy trio with 2.5 million subscribers, known for satirical sketches. Great for brands targeting millennials who love sharp, witty humour.
7. Krzysztof Gonciarz
For more mature audiences, Krzysztof offers travel and culture vlogs with a polished touch. He’s perfect if you’re pushing luxury goods or tourism services.
8. Red Lipstick Monster
Another beauty influencer, but with a more mature and artistic vibe. Her 1.7 million subscribers trust her for honest product reviews.
9. Niekryty Krytyk
Movie reviews and pop culture commentary with 1.8 million followers. A solid choice for entertainment and tech brands.
10. Marcin Dubiel
Lifestyle and music vlogs with a young audience of 1.5 million. His energetic style fits well with youth fashion and tech gadgets.
🧐 People Also Ask
What type of content works best on Polish YouTube channels?
Gaming, beauty, lifestyle, and comedy dominate the scene. Polish viewers also love travel and culture vlogs, but always with a local twist.
How do UK brands pay Polish influencers?
Most prefer PayPal or direct bank transfers in EUR or GBP. Always clarify payment terms upfront to avoid any hiccups.
Do Polish influencers speak English?
Many do, especially the bigger ones. However, content is usually in Polish, so localisation is key for campaigns.
❗ Risks and Pitfalls to Avoid
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Skipping local legal advice can land you in hot water over GDPR and advertising rules.
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Using English-only content without localisation will tank engagement.
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Ignoring cultural nuances may make your campaign look out of touch or even offensive.
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Don’t just chase follower numbers — dig into engagement and audience demographics.
💡 Final Tips for UK Advertisers
Start small with test campaigns to see what content formats work best. Use BaoLiba for finding vetted Polish creators and tracking campaign ROI. Remember, the złoty is the currency, so budget accordingly and factor in payment fees.
In 2025 May, the trend in the UK’s influencer marketing is clear: hyper-localisation and authenticity win. Polish YouTubers deliver on both fronts.
BaoLiba will keep updating you on United Kingdom influencer marketing trends — stay tuned and keep hustling!
