If you’re a UK-based advertiser or content creator eyeing the Russian market, teaming up with the right YouTube influencers can make or break your campaign. Russia’s YouTube scene is buzzing with creators who know how to engage millions, and as of May 2025, tapping into this audience is more crucial than ever given the shifting digital trends and stricter platform regulations.
This isn’t some fluffy marketing spiel — I’m here to give you a no-BS rundown of the top 10 YouTube influencers in Russia who can seriously boost your brand’s reach. We’ll also touch on how UK businesses can navigate payments, legal hoops, and cultural nuances to make these collabs work.
Let’s jump straight into the tube world of Russia’s biggest players.
📢 Why Russia and Why YouTube
Russia’s internet landscape has its quirks. Platforms like VK and Odnoklassniki dominate locally, but YouTube remains the top video platform for younger demographics and urban centres. For UK advertisers, YouTube offers a great cross-border gateway — it’s familiar, trackable, and integrates well with Google Ads.
Plus, with the pound sterling as your home currency, you’ll want to work with influencers who are flexible with payment methods (think PayPal, bank transfers, or even crypto options). Russian creators are savvy and often open to international deals, but always factor in exchange rates and potential tax implications on both ends.
💡 Top 10 YouTube Influencers in Russia to Watch in 2025
-
Like Nastya (Anastasia Radzinskaya)
Kid-friendly content that reaches millions worldwide. Perfect if you’re targeting families or children’s products. Her channel transcends language barriers, making her a global powerhouse. -
Wylsacom (Valentin Petukhov)
The go-to tech guru in Russia. If your brand is gadgets or software-related, Wylsacom’s reviews and unboxings are gold. -
EeOneGuy (Ivan Rudskyi)
One of the OGs in Russian YouTube, known for his vlogs and gaming content. Ideal for lifestyle and gaming brands wanting a cool, relatable voice. -
Marmok
Gaming king with a massive fanbase. UK brands in gaming peripherals or energy drinks should look here. -
TheKateClapp (Ekaterina)
Lifestyle and beauty influencer with a sharp edge. Great for fashion and cosmetics brands aiming at young women. -
This is Хорошо (This is Good)
Comedy and reaction channel that’s perfect for brands with a playful or meme-friendly vibe. -
SlivkiShow
DIY and life hacks channel with high engagement. Perfect for household brands or educational products. -
Adam Thomas Mallett (AdamThomasMallett)
A British expat creating content in Russia about travel and culture—great for UK brands wanting a bridge influencer. -
Krazzzy
Entertainment and pranks channel, excellent for youth-oriented campaigns. -
Vlada K
Fashion and lifestyle vlogger with a loyal audience, good for mid-tier fashion brands entering the Russian market.
📊 How UK Advertisers Can Work Seamlessly with Russian YouTubers
Payment and Legal Tips
- Use international payment platforms like PayPal or Wise to avoid hefty conversion fees and delays.
- Contracts should be bilingual (English and Russian) to avoid misunderstandings.
- VAT and tax regulations differ; consult a UK accountant familiar with cross-border influencer payments.
- Respect Russian advertising laws—disclosure is mandatory, and some product categories are sensitive (e.g. alcohol, pharmaceuticals).
Collaboration Formats That Work
- Sponsored videos with product integrations.
- Giveaways tailored to Russian audiences.
- Joint live streams or Q&A sessions.
- Affiliate marketing via tracked links.
❗ People Also Ask
How do I find reliable Russian YouTube influencers for my UK brand?
Start with platforms like BaoLiba which specialise in global influencer matchmaking. Check engagement rates, audience demographics, and previous brand partnerships. Also, leverage LinkedIn or local agencies for verified contacts.
What payment methods do Russian influencers prefer?
Most accept PayPal and direct bank transfers. Some also use cryptocurrencies. Always clarify before signing deals to avoid delays.
Are there language barriers when collaborating with Russian YouTubers?
English is commonly spoken among top-tier influencers, but having a Russian-speaking agent or translator is a major plus. This helps with contract nuances and creative briefs.
📢 Final Thoughts
Russia’s YouTube scene is a goldmine for UK advertisers ready to expand globally. These 10 influencers cover a wide range of niches and audiences, offering multiple entry points depending on your brand’s focus.
Remember, the devil’s in the details — from payments in sterling to respecting local laws and cultural tastes. Stay sharp, stay flexible, and you’ll see those campaign numbers climb.
BaoLiba will continue updating United Kingdom’s influencer marketing trends, so follow us for the latest insights and insider tips. Let’s dominate the global tube game together!
