If you’re a UK advertiser or creator looking to crack the Russian market on YouTube, you’re in the right spot. Russia’s digital scene is a beast of its own, with unique platforms, payment quirks, and a very particular audience vibe. As of May 2025, tapping into Russian YouTube influencers is one of the smartest moves for expanding your brand presence eastwards. Let’s cut the fluff and get straight to the top 10 YouTube influencers in Russia you absolutely want on your collab list.
📢 Why Russia and Why YouTube?
Russia’s YouTube scene is massive — millions of daily active users glued to ‘tube content ranging from gaming, lifestyle, tech reviews to straight-up comedy. The UK market has seen brands like Gymshark and ASOS dip their toes into Russian collabs, thanks to platforms like BaoLiba making it easier to connect with Russian influencers.
Payments? Forget PayPal; Russians prefer local systems like Yandex.Money or Qiwi, so factor that in when setting budgets. Also, given the GDPR and UK’s advertising standards, work with influencers who are transparent about sponsored content to stay on the right side of the law.
💡 Top 10 YouTube Influencers You Should Collaborate With in Russia
1. Like Nastya
With over 80 million subscribers, Like Nastya is Russia’s biggest kid-friendly channel. If you’re in toys, kidswear, or family products, she’s gold. UK brands targeting parents should seriously consider her.
2. A4 (Vladislav Andreyevich)
A4 is the king of youth entertainment in Russia. His mix of challenges, pranks, and vlogs attract teens in droves. Perfect for lifestyle or tech gadgets that resonate with Gen Z.
3. Wylsacom
Tech geeks, this one’s for you. Wylsacom is Russia’s top tech reviewer, akin to UK’s MKBHD. If you’re launching gadgets or apps, his detailed reviews can drive serious tube views and conversions.
4. This is Хорошо
A satirical news commentary channel known for sharp humour and social commentary. Their audience loves witty, edgy content — ideal for brands with a bold voice.
5. Kate Clapp
Lifestyle and beauty influencer who’s mastered the art of relatable storytelling. UK beauty brands like The Body Shop could find a perfect match here.
6. EeOneGuy (Ivan Rudskoy)
Gaming and vlogging superstar, Ivan commands millions of young followers, making him prime for gaming peripherals and lifestyle brands.
7. EeOneNarodnaya
A spinoff channel from EeOneGuy, focusing on female audiences with lifestyle and DIY content. Great for brands in fashion and home decor.
8. TheBrainDit
Science and education channel with a twist of humour. UK edtech companies can leverage this for authentic reach.
9. Marmok
If gaming’s your niche, Marmok’s unique comedic gameplay videos have massive appeal. Great for gaming brands targeting Russia’s huge gamer base.
10. Maryana Ro
She’s a lifestyle vlogger with a strong focus on travel and fashion. UK travel agencies and fashion retailers can benefit from her engaged audience.
📊 People Also Ask
What makes Russian YouTube influencers unique compared to UK ones?
Russian influencers often blend entertainment with education and social commentary, tapping into a broad audience. Unlike many UK creators, they frequently mix formats and genres, offering diverse content that engages different age groups simultaneously.
How do UK advertisers usually pay Russian influencers?
While bank transfers in GBP are common, many opt for local payment methods like Yandex.Money or Qiwi to avoid currency conversion hassles. Collaborations often involve contracts in English and Russian to cover legal bases.
How to ensure collaborations comply with UK advertising standards?
Always insist on clear disclosure of sponsored content. Use contracts that specify compliance with ASA guidelines. Platforms like BaoLiba help vet influencers to ensure they understand UK rules.
❗ Pro Tips for UK Advertisers Working With Russian YouTubers
- Localise your message: Russian audiences appreciate content that speaks their culture and language. Don’t just slap on subtitles.
- Use BaoLiba for smooth matchmaking: BaoLiba’s platform connects you directly with vetted Russian influencers, saving you months of chasing contacts.
- Respect payment customs: Offer flexible payment options; Russians prefer quicker local services.
- Watch out for political sensitivities: Russia’s laws around advertising and online content can be strict. Get legal advice before launching campaigns.
📢 Marketing Trends in May 2025 UK-Russia Tube Collaborations
As of May 2025, cross-border influencer marketing between the UK and Russia is booming, especially in tech, gaming, and lifestyle sectors. Russian influencers with English-speaking audiences are becoming key bridges. Brands like Revolut and Monzo are experimenting with these collaborations, mixing Russian influencers’ large reach with UK’s regulatory savvy.
Final Thoughts
Breaking into the Russian YouTube scene isn’t just about slapping a few ads on videos. It’s about building relationships with influencers who know their audience inside out. From Like Nastya’s kid-friendly empire to Wylsacom’s tech reviews, these 10 influencers offer diverse gateways into a complex market.
BaoLiba will keep tracking and updating the UK’s influencer marketing trends with Russia and beyond. Follow us to stay ahead of the game and make your next collab a knockout success.
