If you’re a UK-based advertiser or content creator eyeing the UAE market, tapping into the right YouTube influencers can make or break your campaign. As of May 2025, the UAE’s digital scene is buzzing, with YouTube reigning supreme alongside Instagram and TikTok. But not all creators are made equal—especially when you want to hit that sweet spot between authentic engagement and solid ROI.
Here’s the no-BS rundown of the top 10 YouTube influencers in the UAE you should be collabing with right now. We’ll walk you through why they’re clutch, how UK brands can work with them, and what payment methods and legal quirks to keep in mind when you’re crossing borders.
📢 UAE YouTube Scene at a Glance for UK Advertisers
The UAE is a hotbed for multicultural content, blending Arabic, English, Hindi, and Urdu. YouTube draws millions daily, with audiences hungry for everything from tech reviews and lifestyle hacks to travel vlogs and beauty tutorials. The platform’s algorithm favours authenticity and watch time, so partnering with creators who have loyal, engaged followers is key.
From the UK side, you’re probably used to platforms like YouTube, Instagram, and Twitch for influencer marketing. Payment-wise, GBP is king at home, but in the UAE, it’s all about AED (Dirham). Be ready to work with international payment processors like PayPal or Wise, which are popular for cross-border payouts. Plus, remember that contracts must comply with both UK and UAE digital advertising regulations—disclosure and transparency are non-negotiable.
💡 Why UAE YouTubers Matter for UK Brands
- Massive Reach: UAE’s YouTube audience is growing fast, especially among millennials and Gen Z who love watching regional content in English and Arabic.
- Diverse Demographics: Expats from South Asia, the Middle East, and Europe make it a melting pot—ideal for brands wanting to target a broad spectrum.
- High Engagement: UAE viewers tend to trust local influencers more than global celebs, meaning better chances of conversion.
- Cultural Credibility: Collaborating with creators who get the local vibe ensures your message lands without cultural faux pas.
📊 Top 10 UAE YouTube Influencers to Watch in 2025
Here’s the real deal, no filler. These creators have proven track records with brands and audiences alike.
1. Mo Vlogs
A Dubai-based vlogger famous for luxury car reviews and lifestyle content. Mo’s audience is predominantly young men obsessed with fast cars and tech. His videos easily rack up millions of views, making him a prime candidate for automotive, tech, and luxury brands.
2. Fatima Almomen
She’s the queen of beauty and lifestyle vlogging in the Gulf region. Fatima’s content blends traditional values with modern fashion, giving her a unique appeal to both local and expat women.
3. Khalid Al Ameri
A storyteller and social commentator, Khalid’s down-to-earth vlogs touch on social issues and family life in the UAE. UK brands focusing on community or social impact campaigns will find his audience highly responsive.
4. Noor Stars
Though based in Iraq, Noor’s huge fanbase in the UAE and Gulf region makes her a must-watch. She covers beauty, challenges, and comedic sketches, appealing mainly to young women.
5. Hayla TV
Hayla’s lifestyle and family vlog channel is popular across the Middle East, including the UAE. Her content is perfect for brands targeting mothers and family-oriented consumers.
6. Taim AlFalasi
Taim is an Emirati YouTuber who mixes travel, tech, and lifestyle content. His bilingual videos cater to English and Arabic speakers, ideal for brands wanting to expand their reach.
7. Abo Flah
Known for his comedic sketches and relatable content, Abo Flah has a massive following among young adults. His humour is a great vehicle for casual brand messaging.
8. Ascia AKF
A fashion icon and entrepreneur, Ascia’s influence spans YouTube and Instagram. Her brand collaborations usually focus on fashion, beauty, and wellness.
9. The Saudi Reporters
Two brothers who create humorous and insightful content on daily life in the Gulf. Their engaging style makes them a good fit for lifestyle and entertainment brands.
10. Dina Tokio
Dina’s UK roots and UAE ties give her a unique bicultural appeal. She’s big on fashion and beauty content, perfect for brands targeting both British and Middle Eastern markets.
❗ What UK Advertisers Should Know About Collaborating with UAE YouTubers
- Contracts and Compliance: Always include clear deliverables, usage rights, and compliance with both UK ASA and UAE’s National Media Council guidelines.
- Payments: Use trusted platforms like Payoneer or Wise for smooth cross-border transfers in GBP to AED conversions.
- Content Sensitivity: UAE has stricter content laws around religion, politics, and nudity. Make sure your influencer partners understand these boundaries.
- Language: English is widely used, but incorporating Arabic or bilingual content boosts authenticity and audience reach.
### People Also Ask
What are the best ways to collaborate with UAE YouTubers from the UK?
Start by reaching out via their official business emails or management agencies. Propose clear campaign goals and be flexible with content formats—UAE creators often prefer storytelling or lifestyle integrations over hard sells.
How do UK brands handle payments to influencers in the UAE?
Most brands use international payment platforms like PayPal, Wise, or Payoneer to pay in GBP, converting into AED for creators. Always confirm tax implications and invoicing requirements upfront.
Is it necessary to create bilingual content for the UAE market?
While not mandatory, bilingual (English-Arabic) content significantly increases reach and engagement in the UAE’s diverse population. Many successful YouTubers mix languages naturally.
Final Thoughts
The UAE is a goldmine for UK advertisers looking to expand their digital footprint in the Middle East. Collaborating with the right YouTube influencers—from Mo Vlogs to Dina Tokio—can drive authentic engagement and strong ROI. Keep your contracts tight, respect local culture, and leverage bilingual content to win hearts and wallets alike.
BaoLiba will continue updating the United Kingdom’s influencer marketing trends, so stay tuned for more insider tips and killer case studies.
