Snapchat’s always been a bit of a dark horse in the social media game, especially when you’re looking beyond the usual suspects like Instagram and TikTok. But if you’re a UK brand or a content creator keen on cracking the Thailand market, knowing who’s hot on Snapchat over there is pure gold. As of May 2025, Snapchat remains a key player in Thailand’s influencer scene, with a growing fanbase that’s super engaged and ready to swipe.
If you’re scratching your head wondering how to tap into that, stick around. We’ll break down the Thailand Snapchat influencer ranking by fans, and how you—whether you’re a UK advertiser or a blogger—can ride this wave smartly. Spoiler: it’s not just about follower count, but how you play the local game with payments, platforms, and partnerships.
📊 Why Thailand Snapchat Influencers Matter for UK Marketers
Thailand’s social media scene is buzzing, and Snapchat is carving out a niche with younger audiences who prize authentic, ephemeral content. For UK companies, especially those in travel, beauty, and lifestyle sectors, Snapchat influencers in Thailand offer a direct line to millennials and Gen Z who’re hungry for fresh content and insider vibes.
Unlike Facebook or Instagram, Snapchat’s engagement is more intimate. Fans follow influencers not just to see pretty pics but to live moments with them in real-time. That’s a huge advantage for UK brands wanting to plant their flag authentically in Southeast Asia.
💡 Top Thailand Snapchat Influencers by Fans as of May 2025
Here’s the lowdown on sniffing out the biggest players based on fan counts, engagement rates, and content relevance:
-
Pimtha (@pimtha): A mega influencer with over 5 million fans, Pimtha’s mix of lifestyle, travel, and local culture clips hit the sweet spot. UK brands in fashion and travel have teamed up with her for campaigns that feel natural, not salesy.
-
Zom Marie (@zommariethailand): Her beauty tutorials and day-in-life snaps attract 3.8 million fans. She’s nailed the “real talk” vibe UK skincare brands love for authentic product demos.
-
Bie The Ska (@bietheska): With a solid 4.2 million fans, his comedic sketches and quick takes on Thai life are gold for brands wanting to connect with younger, fun-loving audiences.
-
Mintchyy (@mintchyy): Known for quirky fashion and street style, her 2.9 million fans include a growing number of international followers. UK fashion labels are starting to notice her for collabs.
These influencers are just the tip of the iceberg, but they represent the kind of reach and engagement UK advertisers should be aiming for when scouting Thailand Snapchat talent.
📢 How UK Brands Collaborate with Thailand Snapchat Influencers
Working with Thailand’s Snapchat influencers isn’t just about firing over a brief and hoping for the best. It’s about understanding their local culture, payment preferences, and the legal landscape:
-
Payment Methods: Thai influencers prefer quick, hassle-free payments via platforms like PayPal, Wise, or local e-wallets such as TrueMoney Wallet. UK advertisers should prep payments in GBP but be flexible with currency exchange (THB) and transfer speed.
-
Contract Nuances: Thai laws around influencer marketing require clear disclosure of sponsored content to avoid fines. UK brands must ensure contracts specify transparency and data protection in line with both UK GDPR and Thailand’s Personal Data Protection Act (PDPA).
-
Content Style: Authenticity reigns supreme. UK brands that send generic scripts get nowhere. Instead, co-create with influencers to blend UK product values with Thai cultural nuances. For example, when Boots UK ran a skincare campaign with Mintchyy, the content was localised with Thai language captions and seasonal beauty tips.
📊 People Also Ask
Who are the top Snapchat influencers in Thailand in 2025?
As of May 2025, top Thailand Snapchat influencers by fans include Pimtha, Bie The Ska, Zom Marie, and Mintchyy. They dominate with millions of fans engaging daily on lifestyle, beauty, and comedy content.
How can UK brands work with Thailand Snapchat influencers?
UK brands should focus on authentic partnerships, respect local payment preferences like e-wallets, ensure legal compliance with Thai marketing laws, and co-create culturally relevant content.
What makes Snapchat unique for influencer marketing in Thailand?
Snapchat’s ephemeral content and real-time engagement attract younger Thai audiences who value authenticity and behind-the-scenes access, making it ideal for brands looking to build trust and buzz quickly.
❗ Risks and Pitfalls to Watch Out For
-
Cultural Missteps: Thailand’s market is sensitive to cultural nuances. A joke or product placement that flies in the UK might flop badly there, so always involve local experts.
-
Fake Followers: Like everywhere, Snapchat influencer rankings can be inflated. Use platforms like BaoLiba to verify fan authenticity before signing deals.
-
Payment Delays: Currency exchange and international transfers can slow down campaigns. Plan payment timelines carefully to keep influencers happy and collaborations smooth.
💡 Final Tips for UK Advertisers and Bloggers Eyeing Thailand Snapchat
-
Do Your Homework: Use up-to-date influencer ranking data to pick the right partners. Don’t just chase follower counts; look at engagement and content fit.
-
Localise Everything: From language to payment methods and content style, localisation is non-negotiable.
-
Leverage BaoLiba: Their platform helps UK advertisers identify, verify, and manage influencer partnerships across Thailand and beyond, with payment and compliance support.
-
Keep It Real: Snapchat fans want authenticity. Give influencers creative freedom to tell your brand story in their voice.
BaoLiba will continue updating the United Kingdom influencer marketing trends, so stay tuned with us for the freshest, most practical insights.
